Foreword: Jacqueline Vickery
Preface: Alan B. Albarran
1: The Social Media Industries: Introduction and Overview
Alan B. Albarran
2: A History of the Social Media Industries
David H. Goff
3: The Paradoxes of Social Media: A Review of Theoretical Issues
Francisco J. Perez-Latre
4: Business Models of Most-Visited U.S. Social Networking Sites
Jiyoung Cha
Social Media Marketing
Paige Miller
Social Media Content
Daniel Schackman
7: Social Media and the Value of Truth: Navigating the Web of Morality
Berrin Beasley
8: Traditional News Media’s Use of Social Media
Tracy Collins Standley
9: Privacy and Social Media
Laurie Thomas Lee
10: Uses and Gratifications of Facebook Members 35 Years and Older
Aimee Valentine
11: Social Media and Young Latinos
Alan B. Albarran
12: Bridging the Great Divide: African American and Asian American Use of Social Media
Maria Williams-Hawkins
13: The Social Media Industries: Summary and Future Directions
Alan B. Albarran
Biography
Alan B. Albarran is Professor and Chair of the Department of Radio, Television and Film at the University of North Texas. His teaching and research interests revolve around the management and economics of the communication industries. The Social Media Industries is the fifteenth book he has written/edited during his career.
