1st Edition

The Social Media Industries

Edited By Alan B. Albarran Copyright 2013
    272 Pages
    by Routledge

    272 Pages
    by Routledge

    This volume examines how social media is evolving as an industry—it is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships among users. Examining social media in both descriptive and analytical ways, the chapters included herein present an overview of the social media industries, considering the history, development, and theoretical orientations used to understand social media. Covered are:

    • Business models found among the social media industries and social media as a form of marketing.
    • Social media as a form of entertainment content, both in terms of digital content, and as a tool in the production of news.
    • Discussions of ethics and privacy as applied to the area of social media.
    • An examination of audience uses of social media considering differences among Latinos, African-Americans, and people over the age of 35.

    Overall, the volume provides a timely and innovative look at the business aspects of social media, and it has much to offer scholars, researchers, and students in media and communication, as well as media practitioners.

    Foreword: Jacqueline Vickery

    Preface: Alan B. Albarran

    1: The Social Media Industries: Introduction and Overview

    Alan B. Albarran

    2: A History of the Social Media Industries

    David H. Goff

    3: The Paradoxes of Social Media: A Review of Theoretical Issues

    Francisco J. Perez-Latre

    4: Business Models of Most-Visited U.S. Social Networking Sites

    Jiyoung Cha

    Social Media Marketing

    Paige Miller

    Social Media Content

    Daniel Schackman

    7: Social Media and the Value of Truth: Navigating the Web of Morality

    Berrin Beasley

    8: Traditional News Media’s Use of Social Media

    Tracy Collins Standley

    9: Privacy and Social Media

    Laurie Thomas Lee

    10: Uses and Gratifications of Facebook Members 35 Years and Older

    Aimee Valentine

    11: Social Media and Young Latinos

    Alan B. Albarran

    12: Bridging the Great Divide: African American and Asian American Use of Social Media

    Maria Williams-Hawkins

    13: The Social Media Industries: Summary and Future Directions

    Alan B. Albarran


    Alan B. Albarran is Professor and Chair of the Department of Radio, Television and Film at the University of North Texas. His teaching and research interests revolve around the management and economics of the communication industries. The Social Media Industries is the fifteenth book he has written/edited during his career.