1st Edition
Digital Transformation and Innovation in Tourism Events
The pandemic has accelerated the digital transformation in tourism and there has been a surge in new, innovative digital initiatives to help tourism businesses. This book provides a comprehensive treatment of the nature of tourism, events and practices in the digital context.
The book looks at how technology has transformed tourism in destination branding, marketing, content marketing, sustainable tourism development and tourism events. It examines the impact of digital transformation on emotions, experiences, information technology tools and marketing techniques.
The book will be a useful reference to those researching on tourism, culture, hospitality and marketing and as well as destination planners, managers of tourism destination marketing organizations, regulators, standards and certification bodies, local tourism board authorities and policy makers.
Introduction
Azizul Hassan
Part One Conceptual Discussions
1. Digital Innovation in Tourism Events: Theoretical Underpinnings and Conceptual Discussions
Mohammed Shahedul Quader and H. M. Kamrul Hassan
Part Two Cases from Asia
2. Events at Nature-based Destinations of Bangladesh: Use of Information and Communication Technology in Marketing
Md. Wasiul Islam
3. Exploring the Light Show Landscaping at Traditional Festivals and Events in China
Yuanyuan Zong and Muhammad Abdul Kamal
4. Goddess in Digital Space: A Study on Dynamics of Digitalization in Autumn Festival of India
Samik Ray
5. Kaamatan Goes Virtual: Utilizing Social Media in Promoting Tourism Event
Sharifah Nurafizah Syed Annuar and Cynthia Robert Dawayan
6. Impact of Online and Social Media Platforms in Organizing the Events: A Case Study on Coke Fest and Pakistan Super League
Syed Arslan Haider, Anum Rehman and Shehnaz Tehseen
7. Technology Application in Tourism Events: Reflections on a Case Study of a Local Food Festival in Thailand
Shirzad Mansouri
8. An Assessment on Strengthening the Attractiveness of Turkey’s Event and Festival Tourism with Innovative Technology Efforts
Kaplan Uğurlu
9. Technology Application in Tourism Events: Case of Africa
Brighton Nyagadza, Tinashe Chuchu and Farai Chigora
Part Three Technology Application in Tourism Events: Case of Australia
10. The Ubiquitous Role of Mobile Technology Application in the Australian Open
Hasanuzzaman Tushar, Shafiqur Rahman, Sweta Thakur and Md Sazzad Hossain
Part Four Cases from Europe
11. Technological Innovations in Event Sport Tourism: Case Study of the 2021 Sabre World Cup in Budapest in Hungary
Katalin Csobán
12. Technology and Events: The Case of Note di Fuoco Festival in Calabria in South Italy
Debora Calomino
13. The Event ‘‘7 Wonders of Gastronomy’’ and the Digitalization of Communication in the Portuguese Context
Bruno Sousa and Beatriz Casais
14. Reimagining Tourism Events: Spain’s Preparation for the Return of a Healthier Breed of Tourists
Nuria Recuero-Virto
Part Five Cases from North America
15. Surviving the COVID-19 Pandemic: How Technology is Getting the Tourism Industry Back on its Feet in the USA
Elanie Steyn and Imran Hasnat
Part Six Cases from South America
16. Technology in Tourist Events: A Study of Rock in Rio Brazil from the Perspective of its Stakeholders
Annaelise Fritz Machado, Bruno Sousa and Joice Lavandoski
17. The Sacred in Cyberspace: The Taper of Our Lady of Nazareth Religious Event and Technology Application in the (Re) Construction of Territorial and Touristic Identities in Belém do Pará, Brazil
Annaelise Fritz Machado, André Luiz Lopes de Faria and Gabriela Oliveira Rodrigues
Part Seven Future Research Directions
18. COVID-19 Effects on Tourism Events, Technology Acceleration and Future Research Directions
Muhammad Khalilur Rahman, Rolee Sifa and Azizul Hassan
Conclusion
Azizul Hassan
Biography
Azizul Hassan is a member of the Tourism Consultants Network of the UK Tourism Society, and has been working for the tourism industry as a consultant, academic, and researcher for over 20 years. His research interest areas are technology-supported marketing and immersive technology applications in the tourism and hospitality industry, and technology-influenced marketing suggestions for sustainable tourism and hospitality industry in developing countries.
