1st Edition
Digital Value Migration in Media, ICT and Cultural Industries From Business and Economic Models/Strategies to Networked Ecosystems
1. Economic and social patterns in the adoption of new media [John Carey] 2. Change of society by globalization: The intercultural and sociocultural impact of globalization on individual sectors [Mike Friedrichsen] 3. The paradigm shift: From a static to a dynamic media business model [Zvezdan Vukanovic] 4. Ten global trends: A literature review on the future of IT, media and the cultural industries [José Maria Álvarez-Monzoncillo, Guillermo de Haro-Rodríguez, and Javier López-Villanueva] 5. How important can content management be to a radio company? A case study of RTP and Rádio Renascença [Miriam Rodríguez-Pallares and Paulo Faustino] 6. Different uses of marketing tools Facebook and Twitter by Greek politicians during elections [Vagia Mochla and George Tsourvakas] 7. The brain economy [Tatjana Dragičević Radičević and Milica Nestorović]
Biography
Zvezdan Vukanovic is Associate Professor at Abu Dhabi University, United Arab Emirates.
Mike Friedrichsen is President at the Berlin University of Digital Sciences and Full Professor at the Stuttgart Media University, Germany.
Milivoje Pavlovic is Full Professor and Vice-Rector at Megatrend University in Belgrade, Serbia.
