Digitalization in Tourism

Preface

1. Introduction to Digitalization in Tourism: Overview and Organization of the Content

Hulya Akdemir Cengiz, Seza Zerman, Aysegul Acar, and Faizan Ali

PART I: THE DIGITAL REVOLUTION IN TOURISM: CONCEPTUAL APPROACHES

2. The Impact of Digitalization on Tourism Businesses

Onur Icoz

3. Digital Leadership: Reflections on the Digital Maturity of the Tourism Industry

Marco A. Gardini

4. The Digital Traveler

Seza Zerman

PART II: DIGITAL TRANSFORMATION AND SUSTAINABLE TOURISM STRATEGIES

5. Digitalization and Sustainable Tourism

Nesrin M. Bahcelerli

6. Digitalization in Cultural Heritage Preservation

Muhammad Khizar Hayat Naeem, and Yanqing Wang

PART III. FUTURE TECHNOLOGIES AND DIGITAL INNOVATION

7. Digital Destinations: Unraveling the Impact of Social Media on Modern Tourism Dynamics

Pola Q. Wang

8. A Discussion on Intelligent Technologies and Artificial Intelligence in the Tourism Industry

Mustafa Dogan and Emel Adamis

9. Innovations in Tourism and Hospitality Amidst Geopolitical Tensions: Digital Warfare

Mahmoud Ibraheam Saleh

10. The Future of Travel Technology: Foundations and Conceptual Underpinnings

Navidreza Ahadi, Saima Kareem, and Sarah Hussain

11. The Future of Travel Technology: Applications and Future Directions

Laiba Ali

PART IV: NEW BUSINESS MODELS, STRATEGIC MANAGEMENT, AND CRISIS MANAGEMENT IN THE DIGITAL AGE

12. The Network Hospitality and Tourism

Sonia Lim Ern Yi and Geraldine Anne Tan Wern-Yi

13. Digital Marketing Strategies for Tourism Businesses: An Overview of Digital Marketing Strategies for Tourism Industry Members

Esra Topcuoglu Schoen

14. Customer-Centric Digitalization: The Key to Shaping the Future of Medical Tourism

Miray Urkmezer and Hakan Cengiz

15. Crisis Management in the Digital Age

Gülsel Ciftci

PART V. ETHICS, RESPONSIBILITY, AND FUTURE PERSPECTIVES IN THE DIGITAL WORLD

16. Ethics and Responsibility in Digital Tourism

Edmira Cakrani, Rina Cakrani, and Enriko Ceko

17. Digital Adoption in Tourism: Challenges and Solutions

Peter Oconnor and Sadia Afrin Ananya

Index

Biography

Hulya Akdemir Cengiz, PhD, is an Assistant Professor in the Safranbolu Faculty of Tourism at Karabük University, Türkiye. Her expertise focuses on tourism marketing, digital marketing, and consumer behavior. She has published widely in international journals, presented globally, and completed a TÜBİTAK-funded postdoctoral project in the United States on virtual and augmented reality technologies in memorable tourism experiences.

Seza Zerman, PhD, is an Assistant Professor in the Safranbolu Faculty of Tourism, Karabük University, Türkiye. Her research interests include sustainable tourism, storytelling in tourism, hospitality marketing, and social media marketing. She has studied and taught internationally and is currently leading a TÜBİTAK-supported project on storytelling intention in tourism in the United States.

Aysegul Acar, PhD, is an Associate Professor in the Department of Recreation Management at Karabük University, Türkiye. Her work focuses on finance, tourism marketing, sustainable tourism, and hospitality management. She has published extensively, completed postdoctoral fellowships in the United States, and has led international research projects on tourism and hospitality education.

Faizan Ali, PhD, is a Professor at the J.E. Cairnes School of Business & Economics, University of Galway, Ireland. A globally recognized scholar in consumer behavior and human-computer interaction in hospitality and tourism, he has published over 130 papers and book chapters and has been ranked among the top 2% of scientists worldwide by Clarivate Analytics.