How do fashions in drinks work, and how are drinks fashions related to changing trends in clothes and apparel? These twin questions are posed and answered by the book Drinks in Vogue.
Taking a radically cross-disciplinary set of perspectives and ranging far and wide across time and space, the book considers beverages as varied as cocktails, wine, Champagne, craft beer, coffee, and mineral water. The contributors present rich case materials which illuminate key conceptual issues about how fashion dynamics work both within and across the worlds of beverages and clothes.
Covering both contemporary and historical cases and drawing upon perspectives in disciplines including sociology, history, and geography, among others, the book sets out a novel research programme that intersects fashion studies with food and drinks studies.
List of Figures
List of Contributors
1 Fashion and Drinks – A Research Agenda: Listen When the Angel Whispers
DAVID INGLIS AND HANG KEI HO
2 Watering Fashion, Fashioning (Mineral) Water: Still (or Sparkling) Waters Run Deep
3 Fear of Fashion: Why the 19th-Century Wine Trade Found Champagne Hard to Swallow
4 Paris and Champagne, or ‘Fashion’ and ‘Champagne’: Parallels, Connections, Comparisons
5 (Inter)National Spirits: On the Cultural Politics of the ‘Cocktail Craze’ in Fascist Italy, 1920s–1930s
BRIAN J GRIFFITH
6 Why Wine Is Fashionable
IAN MALCOLM TAPLIN
7 Fashioning Craft Beer
ANDREW WALLACE, ANNA McLAUCHLAN, AND NICK PIPER
8 Escaping Conformity in the Post-World War II American West: The Marketing of Hawai’i and Polynesian-Themed Drinks and Fashion
9 Drinks, Not-Drinking, and (In)Decent Clothes in Nairobi’s Middle-Income Stratum
10 Haute Couture and Fashionable Beverages: Dark History, Changing Trends, and Luxury Consumption in East Asia
HANG KEI HO
11 The An-Non Girl’s Progress: The Representation of Drinks in Japanese Fashion Magazines for Young Women of the 1970s–1990s
12 Styling Coffee and Performing Taste: Influencers’ Fashion and Women-only Social Gatherings in the United Arab Emirates