EcoFusion Marketing Strategies for Industry 4.0 Sustainability

Introduction

Eco Awareness

1. Electrifying the Future: Exploring the Compelling Reasons to Invest in Electric Vehicles
Shweta Kishore, Supriya Lakhangaonkar, Kavita Kamath

2. Greening the Indian Economy: Exploring the Scope and Relevance of Green Jobs for Sustainable Development 
Kamalika Dasgupta, Joysri Datta, Dr. Sanchita De 

3. Effect of Green Marketing on Purchase Intention for Eco-Friendly Product: A Study on College Goers at Kolkata         
Anirban Majumdar, Sagar Dey

4. Fostering Micro Identities via Ecological Marketing: A Paradigm Shift using Green Positioning and Promotion Strategies in Fast Fashion.         
Pratham M, Zidan Kachhi, Sindhu Vasanth B          

5. A Correlation Study between Consumer Motivation and Green Marketing Strategies in Driving Sustainable Consumption

Kriti Sarkar, Suman Bose      

6. Integration of Internal and Green Marketing for Brand Image Progression: A Paradigm Shift in Employee Retention as an HR Practice          
Varshini Shekar, Rohit Shaji, Zidan Kachhi 

7. Preferences of Green Bonds amongst Urban and Rural Population in Selected Regions of West Bengal 
Suchandra Bose, Sankersan Sarkar  

Consumer Insights

8. Exploring Consumer Drivers of E-Commerce Adoption in Emerging Markets through fsQCA Analysis
Aqila Radiuddin, Devika Mulchandani, Smriti Jha, Nishita Verma, Gyan Kiran

9. Effect of Fashion Influencers on Gen Z Consumer’s Attitude and Brand Loyalty
Kaushik Kumar Ganguly, Swati Mukherjee, Lalima Mukherjee       

10. Examining the Influence of Augmented Reality on Customer Involvement and Buying Patterns     
Sayani Ghosh, Tamojit Ghosh Roy, Prasenjit Kundu, Harish Kumar Purohit           

11. Critical Analysis of platform gig workers under unorganized workers social security act, 2008.     
Oyndrila Ganguly      

12. An In-Depth Convenience Analysis of the Satisfaction and Loyalty Paradigm among Semi-Urban Bank Customers      
Ajay Kumar Ganguly, Subrata Chattopadhyay, Subhajit Bhattacharya

13. Patient Incivility experiences in healthcare systems- An exploratory study       
Mitali Sengupta, Arijit Roy, Saptaparna Ghosh, Satyajit Chakrabarti, Indraneel Mukhopadhyay

14. Customized journeys, Enduring Loyalty:  Revealing consumer preferences and creating success in the home fitness space  
Pooja Pachar, Monica Chaudhary    

Eco Sustainability

15. Cybersecurity and Resilience Through fsQCA: Pathways for Sustainable Risk Management Strategies     
Abdul Karim Dahan, Rajesh Mohnot, Udit Chawla, Devika Mulchandani, Varsha Mishra

16. Digital and Social Media Marketing’s Role in Sustainable Consumer Behavior: A Bibliometric Insights           
Kiran Zafar, Devika Mulchandani, Smriti Jha, Nishita Verma, Gyan Kiran, Sahil Shaw      

17. Navigating the Shift: Exploring Sustainable Approaches to Data Tracking for Personalized Advertising in a Post-Cookie Landscape.           
Shaibal Nandy Mazumdar, Rajib Dutta        

18. Exploring the Dynamics of Millet Consumption in Indian Households: A Mixed-Methods Study Across Nine Cities   

Ruchi Gautam, Priyanshu Roy, Amol Sharon Lakra 

19. Service Innovation & Sustainability in Healthcare in India        
Raj Kiran Syam, Sundeep Singh Sondhi

Biography

Udit Chawla, PhD, is presently working as Associate Professor in the Management Department at the Institute of Engineering & Management, Kolkata, School of University of Engineering and Management, Kolkata, India. He is an accomplished academician with a track record of employment in the higher education sector and is a strong education professional focused on business analytics, data science, machine learning, and artificial intelligence. He has published more than 30 articles in reputed journals, which are indexed in ABDC, Scopus, SCI, etc.

Dominic Appiah is an experienced lecturer in Marketing, with demonstrated experience in both HE and FE sectors, across the UK and Singapore. He is skilled in team building, public speaking, business start-ups and offshore business development & marketing. Dominic is currently a lecturer at Royal Holloway, University of London. Prior to joining academia, he worked at State Insurance Company, Ghana; GIA Insurance (UK) and Ghana International Bank (UK). His research investigates the dynamics of consumer purchase intentions in digitally disrupted markets and building resistance to brand switching.

Subrata Chattopadhyay is Professor at the University of Engineering and Management, Kolkata, India. He has published extensively on computation in estate management, transport management, and values and ethics for engineers and managers. He was conferred the prestigious MTC Global Top Thinkers award in 2015. In 2019 he was awarded Mentor of the Year by HRD India.

Dipak Saha is currently Professor of Marketing at the Department of Management, Institute of Engineering and Management, Kolkata, India, and has over 20 years of corporate and academic experience. He is the co-author of the textbook, Marketing: A Conceptual Framework. He is a consultant and trainer in the field of Critical Thinking @Workplace and Strategic Management Decisions. He is the recipient of the Academic Excellence Award 2020 from the Academy of Management Professionals, India. His areas of interest are consumer behaviour, brand management, etc.

Sujit Dutta is a distinguished academic and professional with an impressive career spanning academia, industry, and research. A rank holder in his Master's degree from the University of Kolkata, he is a Fellow Member of the Institute of Cost Accountants of India (FCMA). With extensive expertise in accounting, taxation, and finance, he has established himself as a leading figure in his field.