1st Edition
Effective Learning and Teaching in Business and Management
224 Pages
by
Routledge
224 Pages
by
Routledge
223 Pages
by
Routledge
Also available as eBook on:
Written to meet the needs of teachers, lecturers and tutors working at different levels and in many situations, this is the guide to surveying and understanding the key issues, best practices and new developments in business and management studies.
Teaching in this field is a multi-faceted experience. The authors use an international perspective and support a wide range of situations by... Read more
Part A Business and management education in context; Chapter 1 Traditions and tensions, BruceMacfarlane, RogerOttewill; Chapter 2 Understanding learners, RogerOttewill, BruceMacfarlane; Part B Preparing the agenda – the learning environment; Chapter 3 Educational challenges, RogerOttewill, BruceMacfarlane; Chapter 4 Aims, objectives and learning outcomes, RogerOttewill, BruceMacfarlane; Chapter 5 Learning, teaching and assessment activities, RogerOttewill, BruceMacfarlane; Chapter 6 Integration, BruceMacfarlane, RogerOttewill; Chapter 7 Reflection and evaluation, BruceMacfarlane, RogerOttewill; Part C Applying the principles; Chapter 8 Business environment, RanaldMacdonald; Chapter 9 Business organisation, ArdhaDanieli, Alan BThomas; Chapter 10 Business ethics, BruceMacfarlane, RogerOttewill; Chapter 11 International business, KarinaJensen; Chapter 12 Strategic management, Peter LJennings, JuneFletcher; Chapter 13 Marketing, AndrewPerkina; Chapter 14 Innovation and entrepreneurship, PhilippaGerbic, AndrewMcConchie; Part D The way forward — maintaining the momentum; Chapter 15 Anticipating the future, BruceMacfarlane, RogerOttewill; Chapter 16 Professional development, RogerOttewill, BruceMacfarlane; INDEX;
Biography
Bruce Macfarlane, Roger Ottewill
