1st Edition

Elections and Social Networks around the World

Edited By Erica Guevara, Anaïs Theviot Copyright 2025
416 Pages 29 B/W Illustrations
by Routledge

416 Pages 29 B/W Illustrations
by Routledge

416 Pages 29 B/W Illustrations
by Routledge

This book analyzes the role of social networks during electoral campaigns around the world, taking into account the non‑technological particularities (political, electoral, social, economic, cultural) of the media configurations of different countries. Political parties all over the world engage in real virtual battles to appear at the cutting edge of technology. Providing in‑depth case studies... Read more

1. Introduction

 Erica Guevara and Anaïs Theviot         

 

PART 1: POLITICAL AND ELECTORAL SYSTEM IN AN HYBRID MEDIA CONTEXT

2. Introduction to Part 1: Political and electoral system in an hybrid media context

 Erica Guevara and Anaïs Theviot         

3. Gender and Online Campaign Styles in Multimember Districts: The Use of Twitter in the 2022 Congressional Election in Colombia.

Juan Carlos Rodríguez-Raga, Laura Fernanda Cely, Juan José Corredor-Ojeda and Wilson Forero-Mesa 

4. Digital Communication and Social Media Strategies of Political Actors in Romania  

  Antonio Momoc          

5. Social media communicative power in Ghana’s 2016 and 2020 elections

Wilberforce Dzisah       

6. Digital Political Campaigns in Social Media: The First Round of Peru's 2021 General Elections

Álvaro Montúfar-Calle, Tomás Atarama-Rojas and Giancarlo Saavedra-Chau   

 

PART 2: EVOLUTION OF PARTISAN DYNAMICS ON SOCIAL NETWORKS 

7. Introduction to Part 2: Evolution of partisan dynamics on social networks

Erica Guevara and Anaïs Theviot          

8. Is activism on social media headed for a renewal? A comparative analysis of the profile of cyber-activists and their practices in the United States and in France during the 2020 and 2022 presidential campaigns.

Max-Valentin Robert and Anaïs Theviot

9. Social media communication of the foremost Italian political leaders in the Legislature XVIII (2018-2022). Three key moments and their internet approach

Marino de Luca

10. India’s Multi-Platform Election Campaigns for Voter Mobilisation

Sangeeta Mahapatra    

11. Strategy and digital narrative in social networks of Morena's gubernatorial candidates in the electoral process in Mexico 2022

Sergio Rivera Magos and Gabriela González Pureco     

 

PART 3: PERSONALIZATION AND POPULISM    

12. Introduction to Part 3: Personalization and populism.

 Erica Guevara and Anaïs Theviot

13. Populism, gender, and social media in electoral campaigns in Central America

 Ignacio Siles, Erica Guevara and María Fernanda Salas           

14. Populist political communication on Facebook during the EP election campaign and post-electoral period 2019. The Polish case.

Artur Lipiński  

15. Social media, electoral politics, and political personalization in Indonesia.

Masduki          

16. Digital Populism, propaganda and the construction of electoral legitimacy in the 2022 Presidential elections in Kenya.

Jacinta Maweu 

 

PART 4: POLARIZATION, ECHO CHAMBERS, MISINFORMATION AND CONSPIRACY STRATEGIES AND DISCOURSES

17. Introduction to Part 4: Polarization, echo chambers, misinformation and conspiracy strategies and discourses.

Erica Guevara and Anaïs Theviot          

18. Internet Memes in the Conspiracy Feedback Loop of Bolsonarism.

Marcelo Jarmendia      

19. Social media use, opinion polarization, social movement participation, and voting: The case of Hong Kong.

'Chris' Fei Shen and Dan Huang          

20. The dynamics of political echo chambers in the multi-party political system.      

Pawel Matuszewski      

21. The political use and depolarizing role of Facebook, Twitter, and WhatsApp in Ecuador's 2021 national elections.

Marcos Zumárraga-Espinosa, Sonia Egas-Balseca and Carlos Reyes-Valenzuela       

22. Disinformation, hate speech, and fake news. How much negativity did the parties spread on social media during the 2021 election campaign?

Daniel Ruttloff, Jessica Haak, Lea Groos, Marta Moch, Natalie Mittler, Tatevik Tophoven-Sedrakyan and Isabelle Borucki         

23. Conclusions

 Erica Guevara

Biography

Erica Guevara is Associate Professor of Communication Studies, and Researcher at the Center for the Study of Media, Technologies and Internationalization (CEMTI), at Paris 8 University Vincennes‑Saint‑Denis, France. Her main research interests are media and politics in Latin America, with a substantive focus not only on electoral campaigns but also on the relationships between the media and the state.

Anaïs Theviot is Associate Professor, member of the ARENES Laboratory, and Head of the master’s degree in Public and Political Communication at the Université catholique de l’Ouest, France. She is interested in online partisan activism, electoral campaigns, and the effects of digital technologies on political engagement.