1st Edition
Elements of Dual Scaling An Introduction To Practical Data Analysis
Biography
Shizuhiko Nishisato
"...provides an accessible and practical discussion of dual scaling that should be useful to people in many fields."
—Chance"This is a useful book for both academic and industry marketing researchers. It contains extensions of correspondence analysis in clear and simple exposition that cannot be found elsewhere."
—Journal of Marketing Research"The book is lucidly written, and provides an excellent text for a one-semester course on dual scaling at an advanced undergraduate or graduate level. Indeed, a copy of the book arrived when I was teaching dual scaling in my scaling course last year, and I could not help but immediately borrow several examples of applications from this book."
—Applied Psychological Measurement"The persistent reader will be rewarded with insights into data analysis. Infact, (s)he will benefit from the book, even having only a vague understanding of the mathematical details of the technique. The main reason for this is Nishisato's taking the time to explain the problems and the solutions in sufficient detail."
—Canadian Journal of Marketing Research"...contains many examples and data sets and these are discussed at length. For teaching purposes this would be useful."
—Psychometrika"The author has assembled a great deal of information on the application of dual scaling to categorical data. This book should be valuable to anyone dealing with survey questionnaire data, particularly multiple-choice survey data."
—Journal of Classification
