1st Edition

Emergent Feminisms Complicating a Postfeminist Media Culture

Edited By Jessalynn Keller, Maureen E. Ryan Copyright 2018
    250 Pages
    by Routledge

    250 Pages
    by Routledge

    Through twelve chapters that historicize and re-evaluate postfeminism as a dominant framework of feminist media studies, this collection maps out new modes of feminist media analysis at both theoretical and empirical levels and offers new insights into the visibility and circulation of feminist politics in contemporary media cultures. The essays in this collection resituate feminism within current debates about postfeminism, considering how both operate as modes of political engagement and as scholarly traditions. Authors analyze a range of media texts and practices including American television shows Being Mary Jane and Inside Amy Schumer, Beyonce’s "Formation" music video, misandry memes, and Hong Kong cinema.


    1. Being Mary Jane and Postfeminsms Problem With Race Amanda Rossie
    2. "Are you a feminist?": Celebrity, Publicity and the Making of a PR-Friendly Feminism Bryce Renninger
    3. "I’m Cool With It": The Popular Feminism of Inside Amy Schumer Taylor Nygaard
    4. Playing in the Closet: Female Rock Musicians, Fashion, and Citational Feminism Alyxandra Vesey
    5. Solidarities

    6. #iammorethanadistraction: Connecting Local Body Politics to a Digital Feminist Movement Emilie Zaslow
    7. Indignant Feminism: Parsing the Ironic Grammar of YouTube Activism Sujata Moorti
    8. From Pro-Equality to Anti-Sexual Violence: The Feminist Logics of Title IX in Media Culture Sarah Projansky
    9. Black "Rantings": Indigenous Feminisms Online Verity Trott
    10. Ambivalences

    11. The New Afro in a Postfeminist Media Culture: Rachel Dolezal, Beyoncés "Formation," and the Politics of Choice Cheryl Thompson
    12. #WomenAgainstFeminism: Towards a Phenomenology of Incoherence Jonathan Cohn
    13. Lean In or Bend Over? Postfeminism, Neoliberalism, and Hong Kong's Wonder Women Gina Marchetti
    14. @NoToFeminism, #FeministsAreUgly and Misandry Memes: How Social Media Feminist Humor is Calling out Antifeminism Emilie Lawrence and Jessica Ringrose


    Jessalynn Keller is an Assistant Professor in Critical Media Studies at the University of Calgary, Canada.

    Maureen E. Ryan is an Instructor in Media and Cinema Studies at DePaul University.

    "Emergent Feminisms provides an exciting map of mediated feminisms for the 21st century, finding intersectional activism and the potential for progressive change amidst the challenges of a postfeminist culture. These sharp analyses highlight the complexities of feminist expression across contemporary culture. A most welcome read!" -Elana Levine, University of Wisconsin-Milwaukee

    "Emergent Feminisms drops a much needed anchor in the sea of current debates, reflections and commentaries on the vexed questions offered up by today’s feminisms and postfeminisms, and interrogates their intersections and interplays.

    In marshalling the wide-ranging and highly topical work of their contributors, and in taking the temperature of the relationship between media and identity formations as they manifest today in their terrain mapping introduction, Keller and Ryan deftly navigate their readers through debates about the political significance of what they call today’s ‘emergent feminisms’. They negotiate the complexities of thinking about the tensions and pitfalls of their emergence alongside the persistence of postfeminist culture, across the spectrum of contemporary media texts and practices, and interrogating flashpoint moments and iconic figures in the mediation of contemporary feminisms.

    This is exactly the kind of book that students and scholars of media, culture and identity have been waiting for - an essential resource for anyone involved in the teaching or study of intersectional feminist media studies, and anyone interested in the politics of gender and media now." -Hannah Hamad, Cardiff University