1st Edition

Emotion and Reason in Consumer Behavior

Name: Emotion and Reason in Consumer Behavior
Brand: Routledge
SKU: 9780750679763
Price: 160.00 USD
Availability: InStock

Arjun Chaudhuri

ISBN 9780750679763

Published January 9, 2006 by Routledge

182 Pages

Request eBook Inspection Copy
Available on Taylor & Francis eBooks
Available on Taylor & Francis eBooks
Preview this title
Preview this title

FREE Standard Shipping

Format

Quantity

USD ^$160^.00

Prices & shipping based on shipping country

Preview

Book Description

Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.

Table of Contents: Chapter One: Introduction; Chapter Two: Emotion and Reason; Chapter Three: Attitude Formation; Chapter Four: Involvement; Chapter Five: Theories of Learning; Chapter Six: Personality and the Self; Chapter Seven: Risk; Chapter Eight: Trust and Commitment; Chapter Nine: Value.

Author(s)

Biography

Arjun Chaudhuri