Emotion and Reason in Consumer Behavior: 1st Edition (Hardback) book cover

Emotion and Reason in Consumer Behavior

1st Edition

By Arjun Chaudhuri

Routledge

182 pages

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Hardback: 9780750679763
pub: 2006-01-09
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Description

Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.

Table of Contents

Table of Contents: Chapter One: Introduction; Chapter Two: Emotion and Reason; Chapter Three: Attitude Formation; Chapter Four: Involvement; Chapter Five: Theories of Learning; Chapter Six: Personality and the Self; Chapter Seven: Risk; Chapter Eight: Trust and Commitment; Chapter Nine: Value.

Subject Categories

BISAC Subject Codes/Headings:
BUS000000
BUSINESS & ECONOMICS / General
BUS043000
BUSINESS & ECONOMICS / Marketing / General
BUS044000
BUSINESS & ECONOMICS / Economics / Microeconomics