Emotion and Reason in Consumer Behavior  book cover
1st Edition

Emotion and Reason in Consumer Behavior

ISBN 9780750679763
Published January 9, 2006 by Routledge
182 Pages

FREE Standard Shipping
USD $160.00

Prices & shipping based on shipping country


Book Description

Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.

Table of Contents

Table of Contents: Chapter One: Introduction; Chapter Two: Emotion and Reason; Chapter Three: Attitude Formation; Chapter Four: Involvement; Chapter Five: Theories of Learning; Chapter Six: Personality and the Self; Chapter Seven: Risk; Chapter Eight: Trust and Commitment; Chapter Nine: Value.

View More



Arjun Chaudhuri