1st Edition

Engaging Diverse College Alumni The Essential Guide to Fundraising

By Marybeth Gasman, Nelson Bowman III Copyright 2013
    176 Pages
    by Routledge

    176 Pages
    by Routledge

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    Winner of the 2014 CASE Warwick Award for Outstanding Research on Alumni Relations and Institutional Advancement

    Changing demographics are having a substantial impact on college and university student populations. In order to continue garnering funds and supporting their higher education institutions, development offices and individual fundraisers need to learn more about alumni of color. To help move fundraising staff away from a "one size fits all" approach, Engaging Diverse College Alumni provides a comprehensive overview of philanthropy in diverse cultures. Unlike other works on fundraising within communities of color, this book focuses specifically on college and university alumni and offers concrete suggestions for engaging these populations, including best practices as well as approaches to avoid.

    This practical guide includes:

    • A Comprehensive Overview of Diverse Culturesuse of secondary sources, interviews, and quantitative data to explore the history, motivations, and trends of Latino, African American, Native American, and Asian American and Pacific Islander communities.

    • Practical Recommendations—data-based recommendations and examples integrated throughout the chapters, including "Strategies at a Glance" for quick reference.

    • Best Practices and Innovative Approaches—interviews with advancement staff and alumni of color, an entire chapter outlining successful innovative fundraising programs, and a chapter on common pitfalls to avoid.

    Both newcomers and seasoned fundraising professionals will find this book to be a compelling and in-depth guide to engaging diverse college alumni.


    Chapter One: Introduction

    Chapter Two: African American Philanthropy and Alumni: "Uplifting the Race"

    Chapter Three: Asian American and Pacific Islander Philanthropy and Alumni: "Respect and Prestige"

    Chapter Four: Latino Philanthropy and Alumni: "Elevating Culture and Family"

    Chapter Five: Native American Philanthropy and Alumni: "Community over Individual"

    Chapter Six: A Conversation with Advancement Staff at Majority Institutions

    Chapter Seven: A Conversation with Alumni of Color

    Chapter Eight: Model Programs for Alumni of Color

    Chapter Nine: Mistakes to Avoid

    Best Practices and Concluding Thoughts

    Strategies at a Glance



    Supplementary Bibliography



    Marybeth Gasman is Professor of Higher Education in the Graduate School of Education at the University of Pennsylvania, USA.

    Nelson Bowman III is Executive Director of Development at Prairie View A&M University, USA.

    "This research duo has created another collaborative success, not only adding to the base of new knowledge in the philanthropy field, but also providing a practical how-to guide for putting that information into practice. From in-depth interviews to broad longitudinal surveys, this book explores some of the biggest issues about changing demographics facing development officers today. Gasman and Bowman have not only outlined timely topics associated with fundraising in today’s environment, but they have also presented a full array of tools for addressing them."

    Damon Cates, Associate Vice President of Institutional Advancement, University of Chicago