1st Edition
Engaging the Heart in Business A Revolutionary Market Approach Based On Love
Foreword by Prof. Antony Buono
1. The context
2. Reference models for Engaging the Heart in Business
3. Engaging the Heart in Business
4. Love YOURSELF: Branding and Identity
5. Love WHY you DO it: Having clear and shareable goals
6. Love WHO you do it FOR: Who your customers are and what you can do for them
7. Love WHAT YOU DO: The offer system and the creation of value
8. Respect your RIVALS: How to manage your relationship with the competition
9. Love WHO you do it WITH: Getting the best from people
10. Love HOW you DO IT: The value journey and managing the relationship
11. Conclusions
Biography
Alice Alessandri and Alberto Aleo, partners in both their professional and private lives, are founders of the consulting and training agency Passodue that operates in the field of ethical sales and marketing. Many of the major Italian companies that feature among their clients have chosen ethics as a success factor. Alice and Alberto also collaborate with universities and training institutions at an international level. They are authors of the book Sales Ethics published by Business Expert Press in 2015. In addition to their consultancy and training work, in recent years the authors have participated as speakers at international conferences such as the Global Business Ethics Symposium in Copenhagen and Boston, the IABS Conference in Salt Lake City and Amsterdam, and the Positive Economy Forum in Rimini. Their publications and articles have appeared in newspapers and trade magazines. They are editors of the successful blog www.diariodiunconsulente.com, which contains hundreds of articles and essays that further explain their approach.
