208 pages | 13 B/W Illus.
This textbook provides a comprehensive introduction for students and professionals who are studying English for business or workplace communication and covers both spoken and written English.
Based on up-to-date research in business communication and incorporating an international range of real-world authentic texts, this book deals with the realities of communication in business today. Key features of this book include:
This book goes beyond the traditional coverage of business English to provide a broad and practical textbook for those studying English in a workplace setting.
A comprehensive guide to business English by a highly experienced practitioner. Based on research studies and the author's own experience, this excellent book will help readers learn everything they need to know about communicating in English, from negotiating and running successful meetings to email etiquette and small-talk in the workplace.
Roger Hawkins, University of Essex, UK
Table of Contents
Ch.1 Written and Spoken Communication in the Workplace
Ch.2 Features of Business Communication
Ch.3 Email and Emerging Social Media for Different Communicative Purposes
Ch.4 Conveying Negative and Goodwill Messages
Ch.5 Persuasive Messages: Sales Correspondence and Job Applications
Ch.6 Persuasive Messages: Enquiry and Invitation Messages
Ch.7 Formal Business Reports/Proposals
Ch.8 Making Oral Presentations
Ch.10 Business Meetings and Negotiations
Ch.11 Employment and Appraisal Interviews