1st Edition
Entrepreneurial Marketing and International New Ventures Antecedents, Elements and Outcomes
Introduction
1. The entrepreneurial marketing concept and instant internationalization of firms
Izabela Kowalik
2. Entrepreneurial marketing components and the concept’s role in internationalization of SMEs, a three-country study
Lidia Danik
3. Antecedents of entrepreneurial marketing, a conceptual framework
Ewa Baranowska-Prokop and Elzbieta Duliniec
4. Entrepreneurial marketing orientation of international new ventures and gradually internationalized SMEs, a quantitative analysis
Izabela Kowalik and Agnieszka Plesniak
5. Antecedents of entrepreneurial marketing, an empirical assessment
Izabela Kowalik and Agnieszka Plesniak
6. Consequences of entrepreneurial marketing, an empirical assessment
Tomasz Sikora
7. International entrepreneurial marketing in the context of transition and mature markets
Izabela Kowalik, Lidia Danik and Elena Paweta
Appendix I. The standardized error of estimation
Appendix II. Case studies
Case study 1. Network relationships of Italian luxury furniture producer
Lidia Danik and Giorgia Masili
Case study 2. P.P.H.U "Adamczyk"
Katarzyna Kowalska
Biography
Izabela Kowalik is an Associate Professor at the Department of International Marketing, Warsaw School of Economics, Poland.
