444 Pages
by
Routledge
444 Pages
by
Routledge
424 Pages
by
Routledge
Also available as eBook on:
'Essential Law for Marketers' offers clear and concise explanations of the laws that impact on the practice of marketing, advertising, sponsorship, design and public relations, providing expert guidance on crucial issues for the busy practitioner. Each chapter in the book offers, in simple English, full analysis of the law on each subject, and illuminates it with numerous examples and cases... Read more
Foreword by Malcolm McDonald; Introduction; Making agreements in marketing; Making claims and statements in marketing; Liability for defective products; Intellectual property rights; Copyright; Data protection; Defamation; Advertising and labelling; Broadcasting; Licensing and mechandising; Sponsorship and hospitality; Promotions and incentives; Lobbying; Cybermarketing; Niche marketing; Ambush marketing; Appendix: useful sources of information.
Biography
Ardi Kolah
A seminal work on the subject.
Raoul Pinnell, VP Global Brands & Communications, Shell International Petroleum Company
Essential reading for all marketers and indeed for all general managers.
Sir Paul Judge, Judge Institute of Management, Cambridge University
This book is not only relevant but easy to read and use. No marketing practitioner working in Britain should be without [it].
Dr Rafael Gomez, Interdisciplinary Institute of Management, London School of Economics
a must for all marketers. How many times have you heard that and then been disappointed with your purchase? This book will not disappoint.
John Ling, Marketing Business July/Aug 02, CIMA.
