90 Pages
1 B/W Illustrations
by
Routledge
90 Pages
1 B/W Illustrations
by
Routledge
90 Pages
1 B/W Illustrations
by
Routledge
Also available as eBook on:
Arising from foundations in green and eco-consumerism, ethical consumption is a multidisciplinary area of research. This shortform book presents an expert view of the empirical evidence on ethical consumption, incorporating perspectives from marketing, psychology and sociology.
It takes both a historical and a thematic perspective, covering definitions of ethical consumption, typologies of... Read more
1. Introduction 2. Ethical Consumption: Definitions and Development 3. Segmentation Perspectives on Ethical Consumption 4. Psychological Perspectives on Ethical Consumption 5. Sociological Perspectives on Ethical Consumption 6. Problems in Ethical Consumption Research 7. Conclusions: Observations on State of the Art
Biography
Alex Hiller is Head of Postgraduate and Executive Education at Nottingham Business School, Nottingham Trent University, UK.
Helen Goworek is Associate Professor in Marketing at Durham University Business School, Durham University, UK.
