Ethnic Marketing: 1st Edition (Paperback) book cover

Ethnic Marketing

1st Edition

By Guilherme Pires

Routledge

364 pages

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Paperback: 9781138832206
pub: 2016-12-12
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Hardback: 9780415836005
pub: 2014-12-16
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Description

Ethnic Marketing shows the rich opportunities that ethnic minority communities have to offer, as well as offering instruction on the design and implementation of effective social and business marketing strategies. The text offers practical guidance on assessing the needs of individual ethnic communities and a guide to marketing to these communities within various countries.

Subject Categories

BISAC Subject Codes/Headings:
BUS000000
BUSINESS & ECONOMICS / General