Ethnic Marketing  book cover
1st Edition

Ethnic Marketing

ISBN 9781138832206
Published December 20, 2016 by Routledge
382 Pages

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Book Description

Ethnic Marketing shows the rich opportunities that ethnic minority communities have to offer, as well as offering instruction on the design and implementation of effective social and business marketing strategies. The text offers practical guidance on assessing the needs of individual ethnic communities and a guide to marketing to these communities within various countries.