184 Pages
16 B/W Illustrations
by
Routledge
184 Pages
16 B/W Illustrations
by
Routledge
184 Pages
16 B/W Illustrations
by
Routledge
Also available as eBook on:
Event Audiences and Expectations for the first time examines why people participate in festivals and events, the types of events which stimulate participation, and the fanatical antics of fans who become involved in these events. By doing so the book offers significant insight into how event managers can entice and manage participant expectations as well as manage audience involvement.
The... Read more
1. Event Audiences 2.Theoretical perspectives – psycho/social theory for event audiences 3.Theoretical Perspectives – Leisure, Travel and Consumer Behaviour 4. Events and their Audiences 5. Serious and Casual Participation 6. Managing Audience Behaviour 7. Managing Event Networks 8. Marketing Events to Audiences 9. Government policy and public participation 10. Implications and new research
Biography
Jo Mackellar is a Research Consultant at Destination Research and Development, Australia, and a Post-Doctoral Fellow at Griffith University.
