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Event Design: Social perspectives and practices book cover

1st Edition

Event Design Social perspectives and practices

Edited By Greg Richards, Lénia Marques, Karen Mein Copyright 2015
216 Pages 27 B/W Illustrations
by Routledge

232 Pages 27 B/W Illustrations
by Routledge

232 Pages 27 B/W Illustrations
by Routledge
Also available as eBook on:
Events are becoming more complex as their range of functions grows, as meeting places, creative spaces, economic catalysts, social drivers, community builders, image makers, business forums and network nodes. Effective design can produce more successful business models that can help to sustain cultural and sporting activities even in difficult economic times. This process requires creative... Read more

1. Introduction: Designing events, events as a design strategy Greg Richards, Lénia Marques and Karen Mein  2. Imagineering events as interaction ritual chains Greg Richards  3. Service design methods in event design Satu Miettinen, Anu Valtonen and Vesa Markuksela  4. The Role of imagineering as an event design strategy in the business event industry Frank Ouwens  5. From visitor journey to event design Dorothé Gerritsen and Ronald van Olderen  6. The Discourse of design as an asset for the city: From business innovation to vernacular event Marco Bevolo  7. How to slay a dragon slowly: Applying slow principles to event design Ilja Simons  8. Designing events for socio-cultural impacts: The Holy Week in Puglia (Italy) Anna Trono and Katia Rizzello 9. Design processes around dynamic marketing communications for event organizations Anne-Marie Hede and Pamm Kellett  10. Co-creative events: Analysis and illustrations Phil Crowther and Chiara Orefice 11.  Classical music, liveness and digital technologies Arthur Maria Steijn  12. The Transformation of leisure experiences in music festivals: New ways to design imaginative, creative and memorable leisure experiences through technology and social networks June Calvo-Soraluze and Roberto San Salvador del Valle  13. Traditional gastronomy events as tourist experiences: The Case of Santarém Gastronomy Festival (Portugal) Marta Cardoso, Goretti Silva and Carlos Fernandes  14. Event design: Conclusions and future research directions Greg Richards, Lénia Marques and Karen Mein

Biography

Greg Richards is Professor of Leisure Studies at the University of Tilburg and Professor of Events at NHTV Breda University of Applied Science in the Netherlands. He has worked on projects for numerous national governments, national tourism organisations and municipalities, and he has extensive experience in tourism research and education.

Lénia Marques is a Lecturer in Imagineering at NHTV Breda University of Applied Sciences, the Netherlands. 

Karen Mein is a Lecturer in Business Administration at the NHTV University in Applied Sciences in Breda, the Netherlands.

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