Events are becoming more complex as their range of functions grows, as meeting places, creative spaces, economic catalysts, social drivers, community builders, image makers, business forums and network nodes. Effective design can produce more successful business models that can help to sustain cultural and sporting activities even in difficult economic times. This process requires creative imagination, and a design methodology or in other words ‘imagineering’.
This book brings together a wide range of international experts in the fields of events, design and imagineering to examine the event design process. It explores the entire event experience from conception and production to consumption and co-creation. By doing so it offers insight into effective strategies for coping with the shift in value creation away from transactional economic value towards social and relational value which benefit a range of stakeholders from the community to policy makers. Mega-events, small community events, business events and festivals in eight different countries are examined providing an international view of social issues in event design.
A wide selection of current research perspectives is employed, integrating both theoretical and applied contributions. The multidisciplinary nature of the material means that it will appeal to a broad academic audience, such as art and design, cultural studies, tourism, events studies, sociology and hospitality.
Table of Contents
1. Introduction: Designing events, events as a design strategy Greg Richards, Lénia Marques and Karen Mein 2. Imagineering events as interaction ritual chains Greg Richards 3. Service design methods in event design Satu Miettinen, Anu Valtonen and Vesa Markuksela 4. The Role of imagineering as an event design strategy in the business event industry Frank Ouwens 5. From visitor journey to event design Dorothé Gerritsen and Ronald van Olderen 6. The Discourse of design as an asset for the city: From business innovation to vernacular event Marco Bevolo 7. How to slay a dragon slowly: Applying slow principles to event design Ilja Simons 8. Designing events for socio-cultural impacts: The Holy Week in Puglia (Italy) Anna Trono and Katia Rizzello 9. Design processes around dynamic marketing communications for event organizations Anne-Marie Hede and Pamm Kellett 10. Co-creative events: Analysis and illustrations Phil Crowther and Chiara Orefice 11. Classical music, liveness and digital technologies Arthur Maria Steijn 12. The Transformation of leisure experiences in music festivals: New ways to design imaginative, creative and memorable leisure experiences through technology and social networks June Calvo-Soraluze and Roberto San Salvador del Valle 13. Traditional gastronomy events as tourist experiences: The Case of Santarém Gastronomy Festival (Portugal) Marta Cardoso, Goretti Silva and Carlos Fernandes 14. Event design: Conclusions and future research directions Greg Richards, Lénia Marques and Karen Mein
Greg Richards is Professor of Leisure Studies at the University of Tilburg and Professor of Events at NHTV Breda University of Applied Science in the Netherlands. He has worked on projects for numerous national governments, national tourism organisations and municipalities, and he has extensive experience in tourism research and education.
Lénia Marques is a Lecturer in Imagineering at NHTV Breda University of Applied Sciences, the Netherlands.
Karen Mein is a Lecturer in Business Administration at the NHTV University in Applied Sciences in Breda, the Netherlands.