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Excellent Public Relations and Effective Organizations: A Study of Communication Management in Three Countries book cover

1st Edition

Excellent Public Relations and Effective Organizations A Study of Communication Management in Three Countries

By James E. Grunig, David M. Dozier Copyright 2002
668 Pages
by Routledge

668 Pages
by Routledge

668 Pages
by Routledge
Also available as eBook on:
This book is the final product of the "excellence project"--a comprehensive research effort commissioned by the International Association of Business Communicators (IABC) Research Foundation. Going well beyond any of the previously published reports on the Excellence study, this book contains many new statistical analyses of the survey data and more details from the case studies. Discussing theory... Read more
Contents: Preface. Excellence in Public Relations and Communication Management: A Review of the Theory and Results. Methodology of the Excellence Study. Isolating the Excellence Factor. The Value of Public Relations. Empowerment of the Public Relations Function. Communicator Roles. Organization of the Communication Function, Relationship to Other Management Functions, and Use of Consulting Firms. Models of Public Relations. The Origins, Management, and Outcomes of Programs for Key Publics. Activism and the Environment. Inside the Organization: Culture, Structure, Systems of Internal Communication, Job Satisfaction, Gender, and Diversity. New Directions for Research Suggested by the Excellence Study. Appendices: Questionnaires for Heads of Public Relations Departments. Questionnaire for CEO or Other Member of the Dominant Coalition. Employee Questionnaire. Qualitative Interview Protocol.

Biography

James E. Grunig, David M. Dozier, James E. Grunig

"The book's numerous strengths include its detailed reports of the research findings (both quantitative and qualitative) on which such judgements are based. Extensive footnotes and references cited at the end of each chapter provide further guidance for readers interested in going into more depth on any topic. The book also features a fine comprehensive index....The relatively clear and readable writing style also makes this a work of scholarship that should be highly useful to PR practitioners as well as academics, especially top PR managers interested in improving their organizational and personal effectiveness...much of the material also can be useful to public relations professors teaching even undergraduate PR classes."
—Communication Research Trends

"Defining PR as a management function and exploring its role in strategic management, this volume develops a comprehensive theory of communication management."
—Business Horizons

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