1st Edition
Exemplification in Communication the influence of Case Reports on the Perception of Issues
Biography
Dolf Zillmann University of Alabama, Hans-Bernd Brosius University of Munich
"[It] takes as its premise that examples used in news or entertainment programs have considerable impact. Zillmann...and Brosius...usefully combine efforts here to show American and European variations in the use of or emphasis on examples....this is a pathbreaking book examining a feature of media not focused on before."
—Communication Booknotes Quarterly"This volume presents concepts of tremendous value to media producers and consumers, journalists and journalists-in-training, PR practitioners and those who aspire to practice public relations....This book could be required reading for journalism students, to foster discussion about the choices they make, conscious or not, as professionals....Zillmann and Brosius offer a solid vehicle for discussing journalistic responsibilities and the consequences they will have on the job....Ultimately, as Zillmann and Brosius note, 'Exemplars...give journalism its greatest manipulative power.' Journalists should understand that power and be encouraged to use it as ethically as possible."
—Communication Theory"...the painstaking rigor characterizing this splendid example of scholarship augurs well for the discipline of communication."
—Contemporary Psychology
