1st Edition

Expanding the Donor Base in Higher Education Engaging Non-Traditional Donors

Edited By Noah D. Drezner Copyright 2013
    224 Pages
    by Routledge

    224 Pages
    by Routledge

    Winner of the Association of Fundraising Professionals 2014 Skystone Partners Research Prize in Philanthropy and Fundraising

    Traditionally, institutions have relied on wealthy White men to reach their fundraising goals. But as state investment in public higher education lessens and institutions look to philanthropy to move from excellence to eminence, advancement officers continually need to engage all populations, including many that have historically been excluded from fundraising strategies. Based on theory, research, and past practice, Expanding the Donor Base in Higher Education explores how colleges and universities can build culturally sensitive fundraising and engagement strategies. This edited book presents emerging research on different communities that have not traditionally been approached for fundraising—including Lesbian, Gay, Bisexual, Transgender, and Queer (LGBTQ) alumni, African Americans, Latinos, graduate students, young alumni, women, and faculty donors. Chapters discuss and analyze successful programs and provide practical suggestions and strategies to create and implement fundraising programs that engage these new donor populations. Expanding the Donor Base in Higher Education is an essential resource for any institution looking to expand their pool of donors and cultivate a more philanthropic mindset among alumni and students.

    Chapter 1: Introduction

    Racial Minorities

    Chapter 2: Engaging and Soliciting African American Alumni – Marybeth Gasman &Nelson Bowman

    Chapter 3: An approach to engaging Latina/o alumni in giving initiatives: Madrinas y padrinos – José A. Cabrales

    Chapter 4: Chinese American philanthropy: Cultural contexts behind major gifts in higher education – Kozue Tsunoda

    Other Alumni Constituencies

    Chapter 5: Women as a Donor Group to Higher education – Sara Kaiser & Amy Wells Dolan

    Chapter 6: Alumni Giving in the LGBTQ Communities: Queering Philanthropy – Jason C. Garvey & Noah D. Drezner

    Chapter 7: Fundraising from doctoral alumni: Going beyond the bachelor's – Anita Mastroieni

    Chapter 8: Examining Young Alumni Giving Behavior: Every Dollar Matters– Meredith Billings

    On Campus Constituencies & Future Donors

    Chapter 9: Faculty and Staff as Prospects and Donors: Giving on Campus – Genevieve G. Shaker

    Chapter 10: Building a Culture of Student Philanthropy – Lori A. Hurvitz

    Chapter 11: The Influence of Sorority and Fraternity Involvement on Future Giving – Ryan E. Merkel

    Chapter 12: Fostering Student Affairs and Institutional Advancement Partnerships – Michael Puma

    Chapter 13: Creating an Engagement Model of Advancement for Young Alumni – Luke Greeley

    Author Biographies


    Noah D. Drezner is Assistant Professor of Higher Education and a faculty member in the Center for Philanthropy and Nonprofit Leadership at the University of Maryland, College Park, USA.

    "This volume of essays provides an insightful mix of empirical studies and reviews of current research and practice across a broad range of topics, all bound together by Drezner’s overarching call for identity-based philanthropy. ... Given the demographic shifts in higher education over the past decades and the importance of equity and diversity, this is a novel and welcome perspective that may fundamentally alter institutional fundraising strategies. … Expanding the Donor Base in Higher Education makes a valuable contribution and will be highly useful for institutional administrators in and outside of fundraising offices." —Teachers College Record