1st Edition
Extended Reality and the Fashion Industry Driving Engagement through Immersive Experience
1: The Immersive Shift: Introducing Extended Reality in Fashion 2: The Historical Evolution of Fashion Technology 3: Extended Reality and the Fashion Consumer: Engagement, Emotion, and Behaviour in Immersive Contexts 4: Immersive Experiences in Fashion 5: Challenges and Barriers to XR Adoption in Fashion 6: Immersive Fashion Practices: Current Trends, Use Cases and Industry Insights 7: The Future of XR in Fashion: The Five Pillars Shaping Fashion’s Immersive Future
Biography
Cherniece J. Plume is a Course Director (Curriculum Lead) for Business Management and Entrepreneurship at the London College of Contemporary Arts. She was a former Course Director and Lecturer in Digital Marketing at Coventry University, UK.
Haoye Sun is a former Lecturer in Marketing at Coventry University, UK. She now works as a Data Analyst for Trivago.
Soomal Murtaza is a Software Engineer with a keen interest in Digital Marketing and Data Analytics.
