1st Edition
Fashion Business and Digital Transformation Technology and Innovation across the Fashion Industry
Fashion Business and Digital Transformation provides a practical and holistic overview of the fashion industry and the key technologies impacting the fashion supply chain. It covers product design and development, production, sales and customer experiences in physical, online and virtual environments. The key technologies impacting the ecosystem are explored, including artificial intelligence, virtual reality, augmented reality, digital fashion design, NFTs, 3D textiles, and blockchain. Strategic concepts such as ‘retail-tainment’, ‘phygital’, gamification and e-commerce, are analysed, alongside the effect of these key strategies for both the retailer and the customer.
Theoretical foundations are supported by extensive use of examples, interviews and case studies drawn from a wide range of global fashion disrupters and cutting-edge brands. Engaging activities, exercises, and technical step-by-step guides are incorporated throughout, which will both consolidate how technology is driving change in the industry, but also equip the reader with the key skills and digital literacy capabilities required by future practitioners. Online resources include chapter-by-chapter PowerPoint slides, a test bank and links to further resources.
This examination of the digital transformation of the fashion industry will be essential reading for advanced undergraduate and postgraduate students of Fashion Management, Fashion Business and Fashion Technology.
Part I: Strategic Digital Transformation in the Fashion Industry
Chapter 1.1 Introduction to Digital Transformation in the Fashion Industry
Chapter 1.2 Digital Transformation Strategies: Unlocking Change in Fashion
Part II: Digital Product Development, Manufacturing and Innovation in the Fashion Industry
Chapter 2.1 Material Digitalisation for Digital Product Creation
Chapter 2.2 The Shift to Digital in Fashion Product Development
Chapter 2.3 Process Innovation in Fashion Manufacturing
Chapter 2.4 Merchandising Innovation: Digitalising the supply chain and ethical sourcing
Part III: Fashion Retail and the Digital Customer Experience
Chapter 3.1: Marketing to the Hyper-Connected Consumer
Chapter 3.2: Retail Innovation: The Future of the Physical Store
Chapter 3.3: Retail Innovation 2: The Future of Online Selling
Part IV: Future Skills Development in the Digital Age
Chapter 4.1: Digital Skills in Fashion
Biography
Charlene Gallery is a Reader at the University of Manchester, UK.
Jo Conlon is a Senior Lecturer at the University of Manchester, UK.
"Fashion Business and Digital Transformation written by Charlene Gallery and Jo Conlon will be an indispensable guide for any students that are interested in Fashion Management and Technology. This comprehensive work explores the impact of technologies like AI, DPC, PLM, NFTs, Blockchain and many more examples of the technologies that continue to transform fashions value-chain. With real-world examples, engaging thought leadership. It will equip readers with the skills needed for the industry's transformational future." Mark Harrop, CEO WhichPLM, Founder & Strategic Advisor to The Interline, Non-Executive Director, Satra Technology, EAB Manchester Metropolitan University
“The two parts of this book’s title are inseparable: the future of the fashion business is going to be defined by digital transformation. Preparing for that fact - and being ready to turn technology to your advantage - is a vital task for any fashion professional." Ben Hanson, Editor-in-Chief, The Interline
