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Mastering Fashion Management


About the Series

The fashion industry is dynamic, constantly evolving and worth billions worldwide: it’s no wonder that Fashion Business Management has come to occupy a central position within the Business School globally. This series meets the need for rigorous yet practical and accessible textbooks that cover the full spectrum of the fashion industry and its management.

Collectively, Mastering Fashion Management is a valuable resource for advanced undergraduate and postgraduate students of Fashion Management, helping them gain an in-depth understanding of contemporary concepts and the realities of practice across the entire fashion chain - from design development and product sourcing, to buying and merchandising, sustainability, and sales and marketing. Individually, each text provides essential reading for a core topic. A range of consistent pedagogical features are used throughout the texts, including international case studies, highlighting the practical importance of theoretical concepts.

Postgraduate students studying for a Masters in Fashion Management in particular will find each text invaluable reading, providing the knowledge and tools to approach a future career in fashion with confidence.

13 Series Titles

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Fashion Marketing and Communications Theory and Practice Across the Fashion Industry

Fashion Marketing and Communications: Theory and Practice Across the Fashion Industry

2nd Edition

Forthcoming

By Olga Mitterfellner
November 12, 2024

Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies. It provides a comprehensive and honest understanding of the commercial and ethical impact marketing has on the fashion industry. Offering a combination of...

Creativity and Innovation in the Fashion Business Contemporary Issues in Fashion Design and Product Development

Creativity and Innovation in the Fashion Business: Contemporary Issues in Fashion Design and Product Development

1st Edition

Forthcoming

By Helen Goworek, Fiona Bailey
October 01, 2024

Creativity and Innovation in the Fashion Business explores the ways in which creativity and innovation play a central role across the fashion industry, paying particular attention to design and technical perspectives. This topic is examined through careful theoretical analysis, incorporating the ...

Luxury Fashion Marketing and Branding A Strategic Approach

Luxury Fashion Marketing and Branding: A Strategic Approach

1st Edition

Forthcoming

By Alice Dallabona
August 22, 2024

Luxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to understand the promotion of luxury fashion products. It covers subjects including luxury fashion retailing, digital marketing and communication, data analytics, emerging technologies, ...

Fashion Business and Digital Transformation Technology and Innovation across the Fashion Industry

Fashion Business and Digital Transformation: Technology and Innovation across the Fashion Industry

1st Edition

Forthcoming

By Charlene Gallery, Jo Conlon
June 28, 2024

Fashion Business and Digital Transformation provides a practical and holistic overview of the fashion industry and the key technologies impacting the fashion supply chain. It covers product design and development, production, sales and customer experiences in physical, online and virtual ...

Customer Experience in Fashion Retailing Merging Theory and Practice

Customer Experience in Fashion Retailing: Merging Theory and Practice

1st Edition

Forthcoming

Edited By Bethan Alexander
June 20, 2024

This text provides a holistic, integrated and in-depth perspective on the growing field of customer experience (CX), in a fashion context. Merging three core perspectives – academic, creative agency and retailer – the book takes a chronological approach to tracing the evolution of customer ...

Luxury Fashion Brand Management Unifying Fashion with Sustainability

Luxury Fashion Brand Management: Unifying Fashion with Sustainability

1st Edition

By Olga Mitterfellner
July 31, 2023

This textbook examines fashion luxury brand management, providing students with a comprehensive understanding of its origins, unique components, current practices, global trade and, most importantly, the application of sustainable models to the industry. It also highlights what makes brands fail ...

Fashion Supply Chain Management Integrating Sustainability through the Fashion Supply Chain

Fashion Supply Chain Management: Integrating Sustainability through the Fashion Supply Chain

1st Edition

By Virginia Grose, Nicola Mansfield
June 20, 2023

Fashion Supply Chain Management: Integrating Sustainability through the Fashion Supply Chain provides a comprehensive guide to the entire supply chain management process as it relates to the fashion industry; how fashion supply chains work from raw material to finished product, and how generic ...

Responsible Fashion Business in Practice Sustainable Concepts and Cases across the Fashion Industry

Responsible Fashion Business in Practice: Sustainable Concepts and Cases across the Fashion Industry

1st Edition

By Sennait Ghebreab, Sally Heale
April 14, 2023

This unique text offers a holistic, insightful and timely exploration of sustainable practices across the fashion industry. The book takes the reader logically through each part of the authors’ new Responsible 9 Framework™, providing a clear perspective and examples for each component. The ...

Celebrity Fashion Marketing Developing a Human Fashion Brand

Celebrity Fashion Marketing: Developing a Human Fashion Brand

1st Edition

By Fykaa Caan, Angela Lee
February 21, 2023

This book explores the concept of the celebrity as a 'Human Fashion Brand' and the effectiveness of the celebrity in promoting fashions and shaping the identity and decisions of fashion consumers. Beginning with an overview of the background and context of the fashion celebrity, the authors ...

Sustainable Fashion Management

Sustainable Fashion Management

1st Edition

By Claudia E. Henninger, Kirsi Niinimäki, Marta Blazquez, Celina Jones
July 29, 2022

This book provides a holistic and accessible approach to sustainable fashion management. It offers an interdisciplinary and practical outlook, combining theory with practical application from a management perspective and underpinned by the Sustainable Development Goals throughout. The book helps ...

Fashion Entrepreneurship The Creation of the Global Fashion Business

Fashion Entrepreneurship: The Creation of the Global Fashion Business

1st Edition

By Neri Karra
November 29, 2021

Fashion generates over a trillion dollars in sales annually and has the priceless ability to beguile its customers around the world. Fashion Entrepreneurship: The Creation of the Global Fashion Business provides the first authoritative history of the global fashion industry, from its emergence to ...

Fashion Buying and Merchandising The Fashion Buyer in a Digital Society

Fashion Buying and Merchandising: The Fashion Buyer in a Digital Society

1st Edition

By Rosy Boardman, Rachel Parker-Strak, Claudia E. Henninger
May 20, 2020

Fashion buying and merchandising has changed dramatically over the last 20 years. Aspects such as the advent of new technologies and the changing nature of the industry into one that is faster paced than ever before, as well as the shift towards more ethical and sustainable practices have ...

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