2nd Edition
Fashion Buying and Merchandising The Fashion Buyer in a Digital Society
1. Roles and Responsibilities of Fashion Buyers and Merchandisers 2. The Fashion Buying Cycle and Critical Path 3. Range Review 4. Consumer Research 5. Brand Identity, Market Research, and Trend Forecasting 6. Range Planning 7. Range Development 8. Sourcing and Buyer–Supplier Negotiation 9. Financial Planning, Pricing, and Profitability for Fashion Buying and Merchandising 10. Range Finalisation 11. Garment Manufacturing and the Fashion Supply Chain 12. Allocation and Distribution 13. Monitoring Retail Sales 14. Environmental Sustainability in Buying and Merchandising 15. Future Priorities for Fashion Buyers and Merchandisers
Biography
Rosy Boardman is a Reader in Fashion Business in the Department of Materials at the University of Manchester, UK.
Rachel Parker-Strak is a Reader in Fashion Buying and Merchandising in the Department of Materials at the University of Manchester, UK.
Claudia E. Henninger is a Reader in Fashion Marketing Management in the Department of Materials at the University of Manchester, UK.
“Fashion Buying and Merchandising is a detailed and structured book that gives an up-to-date insight into fashion buying and merchandising and to the changing factors that are impacting the industry. It covers the whole buying cycle with detailed explanations of practices and challenges with relevant information including fast fashion, sustainability and ethics, and new technologies. An ideal textbook for any fashion student.”
Annette Clarke, Birmingham City University, UK
“This text offers a very comprehensive and forward-thinking approach to preparing students for success in the dynamic world of fashion buying and merchandising, exploring traditional processes alongside digital advancements to help students understand profitability and strategic decision making in the field.”
Zoe Hinton, London College of Fashion, UK
