1st Edition
Fashion Trends and Forecasting The Fashion Futurists' Toolkit
Part 1: Macro trends - Fashion lifestyle forecasting & strategic directions
1. Fashion futurists’ toolkit: Introduction to trend research and the role of trend forecasting – Eunsuk Hur
2. Revealing the sociocultural approach used by trend forecasting agencies in Paris: An anthropological study – Meryem Laghmari and Eunsuk Hur
3. Macro environment analysis and fashion lifestyle trends – Hannah Edyvean
4. Forecasting sustainable fashion futures: Backcasting and scenario planning strategies – Eunsuk Hur
Part 2: Micro trends - Forecasting colour, textiles and fashion design
5. Collaborative fashion forecasting: Integrating demand and supply chain forecasting into the fashion industry – Eunsuk Hur and Pammi Sinha
6. Colour forecasting: A data-driven approach to identifying "colour futures" – Anat Lechner and Leslie Harrington
7. Trends in yarns, fabrics and materials – Sally Angharad
8. Fashion designers' tools for forecasting trends – Zi Young Kang
Part 3: Fashion trend forecasting - The future
9. Trend forecasting in virtual worlds – Caroline Hemingray and Stephen Westland
10. The future of fashion forecasting – Stephen Westland and Caroline Hemingray
11. Forecasting industry practices: Fashion futurists' careers – Eunsuk Hur, Claire Watson, and Meryem Laghmari
Biography
Eunsuk Hur is Lecturer and Researcher in sustainability and future studies at the University of Leeds, UK, and former trend forecaster.
Caroline Hemingray is Associate Professor in Fashion Marketing and Colour in the School of Design, University of Leeds, UK.
Stephen Westland is Professor of Colour Science and Technology in the School of Design, University of Leeds, UK.
"A comprehensive and insightful publication that hits the sweet spot of pragmatic and innovative thinking."
Dr Sarah Cooper, Senior Lecturer in Fashion Marketing, York St John University, UK
