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Fashion Consumption: Unravelling Consumer Insights in the Fashion Industry book cover

1st Edition

Fashion Consumption Unravelling Consumer Insights in the Fashion Industry

Edited By Cathrine V. Jansson-Boyd Copyright 2026
228 Pages 16 B/W Illustrations
by Routledge

228 Pages 16 B/W Illustrations
by Routledge
Also available as eBook on:
This book offers an interdisciplinary exploration of consumer behaviour in the fashion industry and the factors driving consumer decision-making. Divided into four key themes, international contributors at the forefront of fashion and consumer insight investigate the cultural evolution and attributes of fashion consumption, the individual characteristics of consumers that influence the purchase... Read more

1. Introduction

Cathrine V. Jansson-Boyd

Part I - Cultural Influences

2. From Hollywood Icons to Hashtags, How Fashion Consumption Has Evolved from the 19th to the 21st Century

Anna-Karin Nilsson

3. Who Wears the Trousers? The Psychology of Gender and Fashion

Magdalena Zawisza

Part II - Individualism

4. To Be a Not to Be, To Buy or Not to Buy

Kirsi Niinimäki

5. Fashion Consumption, Identity and the Marketing System

Lisa S. McNeill

6. A Conceptual Exploration of Why We Embrace Discomfort in Fashion Choices

MinHye Lee

7. Tactile Information and How it Affects Apparel Perception

Cathrine V. Jansson-Boyd

Part III - The Digital Clothing Market

8. Phygital Fashion: How We Really Shop

Minal Malik

9. From Hype to Habit: How AR, VR and Immersive Tech Reshape Fashion Consumer Behaviour

Kent Le

Part IV - Fashion Matters

10. Redefining Luxury: Millennials' Affects on Second-Hand Fashion and the Circular Economy

Sara Lara Marquez-Gallardo

11. The Impacts of Veganism on Material Meaning, Fashion Use and Fashion Consumption

Rachel Lamarche-Beauchesne

12. Seeing Interconnected Cycles

Katrin Schnabl

Biography

Cathrine V. Jansson-Boyd is a consumer psychologist with over 20 years of experience conducting research to understand how consumers think and act.

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