1st Edition
Fighting for Farmed Animals Campaigning on the Shoulders of Giants
The Beginning
Chapter 1 - From Barns to Boardrooms
Katie Arth
Chapter 2 - Daring To Confront Power: The Origins Of Sinergia Animal
Carolina Galvani
Chapter 3 - Frustration Into Action: Building Change For Animals
Paweł Rawicki
Chapter 4 - Inverted Reflections in The Lake: Movements Go With Changes
Wu Hung
Chapter 5 - Stay On The Path: The Key To Lasting Activism
Aaron Ross
The Power Of The Underdog
Chapter 6 - The Lens Of Resistance: The 45-Second Video That Shook The World
Abigail Penny
Chapter 7 - The Case Of The N°1 Egg Producer In France
Léo Le Ster
Chapter 8 - From A Megaphone To A Movement
Ellie Ponders
Chapter 9 - Breaking The Death Taboo: An Unpleasant But Pragmatic Intervention
Míriam Martínez Macipe
Chapter 10 - The Canadian Powerplay: How Industry Backlash Became My Strategic Compass
PJ Nyman
The Monumental Wins
Chapter 11 - A Few Years To Make Austria Cage-Free
Martin Balluch
Chapter 12 - Inside Prop 12 And The Decades-Long Battle Against Factory Farming
Josh Balk
Chapter 13 - Driving exploding broiler chickens out of Dutch supermarkets
Anne Hilhorst
Chapter 14 - When Animals Win – Without Legislation
Nathalie Söderström
Chapter 15 - Disrupting The ‘Necessary Evil’: How We Ended Beak Searing In Germany
Mahi Klosterhalfen
The Strategies
Chapter 16 - When Compassion Meets Commerce
Jayasimha Nuggehalli
Chapter 17 - The Good, The Bad And The Fair Cop
Thorbjørn Schiønning
Chapter 18 - In the Land of 'Ringi' and 'COMMITMENT': Realizing Cage-Free within Japan's Unique Context
Maho Uehara
Chapter 19 - Contextualizing Corporate Animal Welfare In Africa: Experiences From Ghana
Daniel Abiliba
Chapter 20 - Building a Unified Grassroots Movement for Pressure Campaigns
Chrystine Liptrot
Chapter 21 - Show No Fear, Show No Guilt: Applying POW Wisdom to Activism
Gabrielė Vaitkevičiūtė
The Individuals
Chapter 22 - Activism, Resistance, And Systemic Change In Latin America
Dulce Ramírez
Chapter 23 - Failure Is Not An Option
Connor Jackson
Chapter 24 - The Power Of Collaboration
Katrina Krigere
Chapter 25 - The Question That Stayed With Me
Jesse Marks
Biography
Amy Odene has worked in the non-profit sector for over 15 years and specifically within animal advocacy for nearly a decade. Amy has spent the majority of her time in the animal welfare field capacity building through co-founding a research organisation - Animal Ask, a marketing agency - User-Friendly and now sits as co-founder and Managing Director of Campaigns Lab where Amy uses her experience to train advocates in effective campaign strategy.
Amy has previously worked as Campaigns Manager for ProVeg UK, Global Corporate Relations at The Humane League and co-hosted the animal advocacy podcast, How I Learned to Love Shrimp until her exit in 2025. Amy is a board member of Animal Charity Evaluators (ACE) and on the advisory board for the Vegan and Animal Rights Conference in the UK.
"This book offers something rare: clear-eyed reflections from people who have taken on some of the largest and most entrenched forces in global business, and won. These essays combine hard-earned strategic insight with the emotional reality of long-term activism. I’ve worked alongside many of the campaigners featured in this volume, and this book captures what their work actually feels like: uncertain, difficult, and at times transformative.
Farmed Animal Advocacy will inspire new advocates, sharpen experienced campaigners, and give readers a grounded sense of what effective activism looks like in practice. It is an important contribution to the history and future of the farmed animal movement."
David Coman-Hidy, Founder of The Humane League and now President of The Navigation Fund
"An inspiring set of essays by many of our movement's most effective and innovative campaigners. Recommended reading for anyone who wants to learn from the greats on how to best help animals."
Lewis Bollard, Managing Director, Farmed Animal Welfare at Coefficient Giving
"The advocates in this book have changed laws, shifted markets, and challenged some of the most powerful industries on earth - often with tiny teams, no budget, and no guarantee of success. I encourage anyone who cares about animals to read their stories, learn from their mistakes and be inspired by their victories."
Kirsty Henderson, President, Anima International
