Financial Aspects of Marketing: 1st Edition (Hardback) book cover

Financial Aspects of Marketing

1st Edition

By Keith Ward

Routledge

446 pages

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Hardback: 9780750616027
pub: 1989-03-27
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eBook (VitalSource) : 9781315042640
pub: 2013-07-04
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Description

First published in 1989. Routledge is an imprint of Taylor & Francis, an informa company.

Subject Categories

BISAC Subject Codes/Headings:
BUS000000
BUSINESS & ECONOMICS / General
BUS043000
BUSINESS & ECONOMICS / Marketing / General