1st Edition
Focus Groups Applying Communication Theory through Design, Facilitation, and Analysis
1 Focus Group History and Practice
2 Group Dynamics and Communication Theories
3 Focus Group Study Design
4 Facilitation Guide
5 Facilitation Tips and Techniques
6 Group Facilitation Practice and Feedback
7 Coding and Analysis with Discourse Analysis
8 Taking It to the Next Level
Biography
Christine S. Davis, Ph.D., is Professor in the Department of Communication Studies at UNC-Charlotte. Her research interests are in the intersection of family, culture, and health communication. Dr. Davis publishes regularly on topics such as children’s health, end-of-life communication, disability, and qualitative research methods. She has published over 50 academic books, journal articles, book chapters, and other publications and has received numerous research awards. Her B.A. degree in Communication is from Virginia Polytechnic Institute and State University (Virginia Tech), her M.A. degree in Communication Studies is from the University of North Carolina at Greensboro, and her Ph.D. in Communication Studies was awarded by the University of South Florida.
"Christine S. Davis provides conceptually clear, logically organized, concisely written presentation of this dynamic method for information discovery. Whether read by a student of qualitative research or an experienced market consultant, this book's contents will illuminate and guide their development of focus groups."
-Rosalyn M. Bertram, Co-Director, Child and Family Evidence Based Practice Consortium
"Focus Groups is a great resource for communication professionals, both current and aspiring, who are interested in conducting focus group research. Davis shares examples to help illustrate complicated ideas and theories in an easy to understand way. As the communication director for a large non-profit, I'll use this as my go-to guide for using focus groups to improve donor relations and understand how we can communicate our mission more effectively to all stakeholders."
-Shelley Henderson, Divisional Communication Director, The Salvation Army of North and South Carolina
