Focus Groups: Supporting Effective Product Development, 1st Edition (Paperback) book cover

Focus Groups

Supporting Effective Product Development, 1st Edition

By Joe Langford, Deana McDonagh

CRC Press

240 pages

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Paperback: 9780415262088
pub: 2002-11-14
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pub: 2002-11-14
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Description

The focus group is widely used to as a tool for increasing the understanding of users and their requirements, and identifying potential solutions for these requirements. Its main value lies in the conveyance of less tangible information that cannot be obtained using more traditional methods. Eliciting user needs beyond the functional is crucial for effective product and system development. This approach offers one way in which such needs may be elicited.

While most texts in product development cater to marketing, political and social science research, this book describes the way focus groups can be applied particularly to ergonomics (human factors) and design-related projects. The book demystifies the subject and includes practical guidance for setting up and running focus group sessions to enable the professional (and novice) to employ these techniques usefully and with confidence. An ideal book for the professional to the undergraduate student, Focus Groups: Supporting Effective Product Development is written for ergonomists, designers and anyone running product related focus groups or involved in product research.

Table of Contents

Introduction. Organizing and Conducting a Focus Group: The Logistics. Focus Groups in Human Factors/Ergonomics and Design: Case Studies. Focus Group Tools.

Subject Categories

BISAC Subject Codes/Headings:
BUS058000
BUSINESS & ECONOMICS / Sales & Selling
BUS101000
BUSINESS & ECONOMICS / Project Management
TEC009060
TECHNOLOGY & ENGINEERING / Industrial Engineering
TEC017000
TECHNOLOGY & ENGINEERING / Industrial Health & Safety