1st Edition
Focus Groups Supporting Effective Product Development
240 Pages
by
CRC Press
240 Pages
by
CRC Press
240 Pages
by
CRC Press
Also available as eBook on:
The focus group is widely used to as a tool for increasing the understanding of users and their requirements, and identifying potential solutions for these requirements. Its main value lies in the conveyance of less tangible information that cannot be obtained using more traditional methods. Eliciting user needs beyond the functional is crucial for effective product and system development. This... Read more
Acknowledgements, Contributors, 1. Introduction, PART I Organising and Conducting a Focus Group: The Logistics, PART II Focus Groups in Human Factors/Ergonomics and Design: Case Studies, PART III Focus Group Tools, Author Index
Biography
Langford, Joe
