Food, Wine and China : A Tourism Perspective book cover
1st Edition

Food, Wine and China
A Tourism Perspective

ISBN 9781315188317
Published May 15, 2018 by Routledge
314 Pages 55 B/W Illustrations

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Book Description

The growth of the Chinese economy and the emergence of the Chinese middle class have fuelled the rapid expansion of China’s outbound tourism market, with many destinations around the world trying to capitalise on the opportunities created by the growing number of Chinese visitors. This book specifically focuses on the demand for food and wine tourism experiences by Chinese tourists, which in recent years has become an important constituent of destination competitiveness.

Looking at the different ways in which individual destinations have responded to this increasing demand, this book provides a better understanding of the preferences, motivations and perceptions that underlie food and wine consumption by Chinese tourists. It also illustrates how food and wine tourism experiences have been used in a range of international destinations to specifically attract visitors from China. Including a range of case examples from the Asia-Pacific region and Europe, this book ultimately investigates the strategic directions adopted to guide destination development and marketing initiatives. Such a perspective provides a novel contribution to the still limited body of knowledge on China outbound tourism and will be of interest to upper level students, researchers and academics in Tourism and Hospitality.

Table of Contents

1. Food, wine and China: opportunities and challenges for tourism
Christof Pforr and Ian Phau

2. Food and wine tourism: challenges, issues and opportunities in the Chinese market
C. Michael Hall

3. Food and wine tourism in China
Na Su, Bin Dai and Xiujuan Jin

4. Chinese outbound tourists: food and beverages
Wolfgang Georg Arlt

5. Motivations underlying tourist food consumption
Athena H.N. Mak

6. Dining trajectories of Chinese tourists in Australia
Richard, C. Y. Chang

7. Developing Australia’s food and wine tourism toward the Chinese visitor market
Songshan (Sam) Huang and Hailian Gao

8. Food, wine and China: a tourism perspective from Western Australia
Ross Dowling

9. Are we China ready? A study of Western Australian hotels and Chinese tourists’ appetites
Alfred Olgé, David Lamb and Stephen Fanning

10. Preference for Australian premium wines in China: the effect of tourism
Graham Ferguson, Isaac Cheah and Sean Lee

11. China as an export market: the case of Western Australian wine
Jeremy Galbreath, Grace Gao, Louis Geneste, Kristina Georgiou, Niki Hynes and Paull Weber

12. Great Wall or red carpet? Challenges and opportunities for Australian wines in China
Piyush Sharma

13. Responses to Chinese tourists’ interest in wine and food: an Italian perspective
Michael Volgger and Harald Pechlaner

14. Wine tourists’ perspectives of ‘New World’ winescapes: Australia, USA and China
Vanessa Ann Quintal, Ben Thomas, Yu-An Huang and Ian Phau

15. The potential of wine tourism to enhance Chinese holidaymakers’ experiences in New Zealand: insights from Chinese ITOs
Joanna Fountain

16. At a crossroad: a study of Nyonya cuisine as intangible cultural heritage
Nazaruddin Haji Hamit

17. Moving forward: think 'dine and wine' with the Chinese tourists
Ian Phau and Christof Pforr

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Christof Pforr is Discipline Leader (Tourism, Hospitality and Events), School of Marketing, Curtin University, Western Australia.

Ian Phau is the Head of School of the School of Marketing at Curtin University, Western Australia.