Football, Fandom and Consumption: 1st Edition (Hardback) book cover

Football, Fandom and Consumption

1st Edition

By Oliver Brooks


160 pages

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Hardback: 9780367142650
pub: 2019-02-19
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Modern football is an industry and capitalism is its engine. However, this book argues for a more nuanced understanding of contemporary football culture and the (self-)identity of football fans.

Drawing on original ethnographic research conducted with fans at all levels, from international to lower league, the book explores the tensions between fans as consumers and ‘traditional’ football cultures, arguing that modern football fans are able to negotiate the discourses of capitalism and tradition operating upon them to enact their own power and identity within football culture.

Featuring case studies of Norwich City, MK Dons and Chelsea fans, this is fascinating reading for anybody with an interest in sport and society or cultural studies.

Table of Contents

1. Introduction: #Youarefootball

2. The People’s Game?

3. Changing Formation

4. Norwich City: ‘The Best Pies in the League’

5. MK Dons: Fear and Loathing in Milton Keynes

6. Chelsea: ‘Champions of Europe’

7. ‘IN-GER-LAND’: Ethnography in the Virtual Terrace

8. Conclusion: They think It’s All Over

Appendix A

About the Author

Oliver Brooks is Tutor in the School of Politics, Philosophy, Language and Communication Studies at the University of East Anglia, UK.

About the Series

Critical Research in Football

The Critical Research in Football book series was launched in 2017 to showcase the inter- and multi-disciplinary breadth of debate relating to 'football'. The series defines 'football' as broader than association football, with research on rugby, Gaelic and gridiron codes also featured. Including monographs, edited collections, short books and textbooks, books in the series are written and/or edited by leading experts in the field whilst consciously also affording space to emerging voices in the area, and are designed to appeal to students, postgraduate students and scholars who are interested in the range of disciplines in which critical research in football connects. The series is published in association with the Football Collective,

Learn more…

Subject Categories

BISAC Subject Codes/Headings:
SPORTS & RECREATION / Sociology of Sports