From Business Strategy to Information Technology Roadmap: A Practical Guide for Executives and Board Members, 1st Edition (Hardback) book cover

From Business Strategy to Information Technology Roadmap

A Practical Guide for Executives and Board Members, 1st Edition

By Tiffany Pham, David K. Pham, Andrew Pham

Productivity Press

298 pages | 179 B/W Illus.

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Hardback: 9781466585027
pub: 2013-05-16
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pub: 2018-09-03
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Description

Whether you are a CEO, CFO, board member, or an IT executive, From Business Strategy to Information Technology Roadmap: A Practical Guide for Executives and Board Members lays out a practical, how-to approach to identifying business strategies and creating value-driven technology roadmaps in your organization. Unlike many other books on the subject, you will not find theories or grandiose ideas here. This book uses numerous examples, illustrations, and case studies to show you how to solve the real-world problems that business executives and technology leaders face on a day-to-day basis.

Filled with actionable advice you can use immediately, the authors introduce Agile and the Lean mindset in a manner that the people in your business and technology departments can easily understand. Ideal for executives in both the commercial and nonprofit sectors, it includes two case studies: one about a commercial family business that thrived to become a multi-million-dollar company and the other about a nonprofit association based in New York City that fights against child illiteracy.

Reviews

From all that I have observed throughout the years, whether as President and CEO of companies or as an industry observer, I know you can only ignore the suggestions of Pham’s book … at your own peril. And it’s a heck of a lot less money than getting this same advice from an expensive team of traditional consultants; it’s faster and easy to implement the ideas in this book; and it will help your company to work more collaboratively and become more innovative.

Mitchell Fox,CEO, WGA Global Marketing, Former Group President, Condé Nast Publications

As Co-Chairman of the Board of No Limits Media … and as a former Editor of the Harvard Business Review, I had the great pleasure of reading Tiffany Pham’s book From Business Strategy to Information Technology Roadmap. The book makes a powerful case for the importance of any organization, profit-driven or nonprofit, to deeply connect its strategic thinking with its IT architecture and structure. Pham and her co-authors eloquently lay out their argument in a clear, step-by- step approach that guides the reader through the basics.

Larry Rothstein, PhD, Co-Chairman of the Board, No Limits Media, Former Editor, Harvard Business Review

I have very much enjoyed reading this new book and found it very realistic with a very logical and practical approach for how to create the necessary alignment between the business and IT organization. In our competitive world where IT can either be a strategic business enabler for competitive agility and advantage or a hindrance to the same, this book provides an easy to understand, yet profound, approach senior management can readily use. I recommend it to all senior management staff, both business and IT, and believe it should be considered as required reading in MBA programs.

Michael Weiner, Strategy Consultant, Revenue Storm; Former Vice President, EDS

What’s remarkable about Pham’s book is that it offers a detailed and systematic approach that feels completely intuitive. As such, one can learn from the very practical advice here, while preserving those all-important, if nebulous, instincts. From Business Strategy to Information Technology Roadmapfeels especially useful because it understands deeply something paramount to artistry: collaboration. … In this book, Pham gets to the heart of both business strategy and IT, such that those with a strategy background can better understand the IT perspective and vice versa. She also provides an efficient, yet comprehensive, primer for the young entrepreneur trying to get a handle on what strategy looks like and how it interfaces with every part of the business. Reading this book at the genesis of my organization would have saved me a lot of time and headaches.

Emily Simoness, Founder and Executive Director, SPACE on Ryder Farm

My volunteer work, coupled with my full-time job on Wall Street, has shown me how organizational goals are helped or hindered by the quality of IT. With From Business Strategy to Information Technology Roadmap, I learned that Pham demonstrates the same interest in these two perspectives—from inside both the commercial enterprise and the nonprofit organization. In this very timely book, Pham and her co-authors lay out a concise, logical, and clear pathway that both business executives and IT leaders can use to intelligently derive an IT roadmap from the organization’s business strategy as well as integrate IT into the fabric of the organization, providing innovative, creative solutions to enhance business operations.

Kiran Rijhsinghani, Chairwoman, New York City Ballet Business & Professional Committee; Vice President, Weiss Multi Strategy Advisers

Faced with much uncertainty and economic challenges, businesses today need to be flexible and able to adapt to changing strategies and federal regulations. IT system design is a reason I hear all too often regarding why we can’t implement a new creative idea, whether it’s due to cost or archaic systems. Looking into the future, this cannot be the excuse anymore; companies need to consider IT design as a top priority and interlace it with their business strategy. This book gives a simple, systematic approach to technology design and business strategy—a must read to understand how to compete in the ever-changing global landscape. It emphasizes the need for business and tech minds to come together to develop optimal solutions, challenging the historic IT stereotype of acting like a silo and resisting large change. From Business Strategy to Information Technology Roadmappresents a simplified approach to moving your enterprise toward success and developing a long-term sustainable strategy and IT foundation.

Stephanie Bartz,Director of Strategic Planning, United Healthcare

What I like about Pham’s book is that it is easy to read with real examples of business case and business strategy. Likewise, I also like the overall organization of the book, which is very logical and easy to follow. I personally recommend this book to any IT executives who would like—or need—to build an IT or technology roadmap that can more clearly support his or her company’s or nonprofit association’s business strategy.

—Adam Warner, IT Management, Education Service Center, Region 10

Table of Contents

A CONCISE INTRODUCTION TO BUSINESS STRATEGY: CONCEPTS AND FORMULATION

From Mission, Vision, and Values to Business Model

Chapter Objective

Mission, Vision, and Values

Mission

Vision

Values

Business Model

Takeaways

References

Business Strategy and Its Formulation

Chapter Objective

What Is Business Strategy?

Key Criteria for a Good Business Strategy

Internal Consistency

External Consistency

Dynamic Consistency

Some Other Important Considerations

Trade-Offs

Strategic Fit

From Core Competency to Value Creation

Core Competency and Value Chain

Core Competency

Value Chain

Relative Cost Analysis

Value Creation

Some Special Perspective for Commercial Companies

Some Special Perspective for Nonrofit Organizations

Michael Porter’s Five Forces Framework

Michael Porter’s Five Forces

Bargaining Power of Suppliers

Bargaining Power of Customers

Threat of New Entrants

Threat of Substitutes

Rivalry among Existing Competitors

Walmart and Porter’s Five Forces

The MoMA and Porter’s Five Forces

Leading Uses of the Five Forces Framework

A Sixth Force

Product–Market Growth Directions Matrix

The Strategy Blade

From Business Strategy to Financial Goals

Takeaways

References

AN INTRODUCTION TO LEAN, LEAN AND AGILE ORGANIZATION, AND LEAN AND AGILE IT

What Do We Mean by Lean, Lean and Agile Organization, and Lean and Agile IT?

Chapter Objective

What Is Lean?

So What Do We Mean by a Lean and Agile Organization and a Lean and Agile IT and IT Roadmap?

Takeaways

References

FROM BUSINESS STRATEGY TO IT ROADMAP: AN INTRODUCTION TO ENTERPRISE ARCHITECTURE (EA)

An Introduction to Business Strategy and IT Alignment

Chapter Objective

Why Business and IT Misalignment Is Unacceptable

How Can We Identify if There Is Such Misalignment?

Why Has IT Never Been Clearly Aligned with the Organization’s Business Strategy?

How Can We More Clearly Align IT with an Organization’s Business Strategy?

Introduction to Enterprise Architecture

A Look at the Different Layers of an Enterprise Architecture

Takeaways

More on Enterprise Architecture (EA)

Chapter Objective

EA Framework

Enterprise Business Architecture

Business Objectives, Goals, and Metrics

Business Processes

Team Structure

Enterprise IT Application Architecture

Enterprise IT Data Architecture

Enterprise IT Infrastructure Architecture

Enterprise Security Architecture Layer

Takeaways

Reference

FROM BUSINESS STRATEGY TO AN AGILE AND LEAN IT ROADMAP: THE FORMULATION PROCESS

A High-Level Overview of the IT Roadmap Formulation Process

Chapter Objective

Step 1: Identify Current Business and IT Situation

Step 2: Identify Future Business Strategy and IT Needs

Step 3: Identify Business and IT Gaps

Step 4: Identify the IT Roadmap

Takeaways

More on the IT Roadmap Formulation Process

Chapter Objective

Step 1: Identify the Current Business and IT Situation

Current Enterprise Business Architecture

Business Goals and Metrics

Business Processes

Team Structure

Current Enterprise IT Application Architecture

Current Enterprise IT Data Architecture

Enterprise IT Transactional Data Architecture

Current Enterprise IT Infrastructure Architecture

Step 2: Identify the Future Business Strategy and IT Situation

Future Business Strategy and Its New Enterprise Business Architecture

Future Goals and Direction

Enterprise Business Processes

Team Structure

Future Enterprise IT Application Architecture

Future Enterprise IT Data Architecture

Future Enterprise IT Infrastructure Architecture

Step 3: Identify Business and IT Gaps

Gaps in Enterprise Business Processes

Gaps in Enterprise IT Application Architecture

Gaps in Enterprise IT Data Architecture

Transactional Applications

Enterprise Business Intelligence/Analytics

Gaps in Enterprise IT Infrastructure Architecture

Step 4: Identify the IT Roadmap

The Organization or Business Unit’s Business Direction and Financial Goals

The Organization or Business Unit’s Overall Enterprise Architecture

Technical Migration Plan

IT Budget

Takeaways

From a Business Unit’s IT Roadmap to an Enterprise IT Roadmap

Chapter Objective

The "What"

The "How"

Takeaways

IT and Mergers and Acquisitions (M&A) Activities

Chapter Objective

Mergers and Acquisitions Evaluation Process

IT Due Diligence Questionnaire

Takeaways

Change Management

Chapter Objective

Key Recommendations

Takeaways

Reference

FROM IT ROADMAP FORMULATION TO EXECUTION

Strategy Is Execution

Chapter Objective

Getting Organized for Execution

Business and IT Governance Board

Business Unit IT Steering Committee

What to Review?

Business Goals Review

IT Roadmap Execution Progress Review

IT Budget Review

Revision to the IT Roadmap

Takeaways

Parting Thoughts

CAS E STUDIES

Case Study 1: Commercial Case Study: All About HatWare

Current Enterprise Business Architecture

Business Goals

Business Processes

Team Structure

Current Enterprise IT Application Architecture

Current Enterprise IT Data Architecture

Current Enterprise IT Infrastructure Architecture

Future Business Strategy and Its New Enterprise Business Architecture

Competitive Analysis

All About HatWare’s New Business Strategy

Future Goals and Direction

Future Enterprise Business Processes

Future Team Structure

Future Enterprise IT Application Architecture

Future Enterprise IT Data Architecture

Future Enterprise IT Transactional Data Architecture

Future Enterprise IT BI/Analytics Data Architecture

Future Enterprise IT Infrastructure Architecture

Gaps in Enterprise Business Processes

Gaps in Enterprise IT Application Architecture

Gaps in Enterprise IT Data Architecture

Gaps in Enterprise IT Infrastructure Architecture

IT Roadmap Components

Business Strategy, Direction, and High-Level Goals

Enterprise Architecture

Business and Technology Initiatives Prioritization

Timeline

IT Budget

All About HatWare’s IT Roadmap Execution

Case Study 2: Nonprofit Case Study: US Against Illiteracy

Current Enterprise Business Architecture

Business Goals

Business Processes

Team Structure

Current Enterprise IT Application Architecture

Current Enterprise IT Data Architecture

Enterprise IT Transactional Data Architecture

Enterprise IT BI Data Architecture

Current Enterprise IT Infrastructure Architecture

Future Business Strategy and Its New Enterprise Business Architecture

Future Goals and Direction

Future Team Structure

Future Enterprise Business Processes

Future Enterprise IT Application Architecture

Future Enterprise IT Data Architecture

Future Enterprise IT Transactional Data Architecture

Future Enterprise IT BI Data Architecture

Future Enterprise IT Infrastructure Architecture

Gaps in Enterprise Business Processes

Gaps in Enterprise IT Application Architecture

Enterprise IT Transactional Applications

Enterprise IT BI Applications

Gaps in Enterprise IT Data Architecture

Gaps in Enterprise IT Infrastructure Architecture

IT Roadmap Components

Business Strategy, Direction, and Goals

Enterprise Architecture

Business and Technology Initiatives Prioritization

Timeline

IT Budget

US Against Illiteracy’s IT Roadmap Execution

Appendices:

The 10 Questions an IT Leader Should Ask His or Her CEO or Board Members

The 10 Questions the CEO or Board Member Should Ask His or Her IT Leader

Leveraging Social Media for Business Strategy

Leveraging Mobile Technology for Business Strategy

Leveraging Cloud Computing for Business Strategy

The Business Case for a New Business Technology Project

Buy or Build (Commercial Off-the-Shelf Package Implementation or In-House Software Development)?

Glossary

Index

About the Authors

Tiffany Pham graduated with a BA in Economics and International Studies, with Distinction, from Yale University and an MBA from Harvard Business School. Prior to Harvard Business School, Tiffany Pham was in M&A Investment Banking on Wall Street and has since worked on strategic initiatives at multibillion dollar media conglomerates. In addition to this, she also serves on the Board of Trustees for Provincetown Film Society, the Board of Directors for No Limits Media, the Board of Advisors for Space on Ryder Farm, and the Business Committee for the New York City Ballet. Tiffany Pham can be contacted at: TiffanyPham@aya.yale.edu.

David Pham, a prolific software creator, is the co-author of the book Business-Driven IT-Wide Agile (Scrum) and Kanban (Lean) Implementation, also by Productivity Press. In addition to this, David Pham is also a Sun-certified Java and Microsoft-certified developer. A technology entrepreneur, he has held top positions with a number of start-ups, first as Chief Technology Officer (CTO) with KTD Media Corporation based in New York and then as President of a Web-based company based in Rhode Island. While not working, David Pham enjoys spending time with his family as well as sharing his ideas with others. To this effect, he was the invited keynote speaker at the DevChatt Conference for software developers in Nashville, Tennessee, in 2011.

Andrew Pham, an IEEE senior member, PMP, and PMI-ACP, is the co-author with David Pham of Business-Driven IT-Wide Agile (Scrum) and Lean (Kanban) Implementation. A seasoned IT professional and executive coach, Andrew Pham has trained hundreds of business and software professionals throughout the world in Agile (Scrum) and Lean (Kanban). Prior to taking on coaching as one of his main activities, Andrew Pham had held several senior positions in IT management, enterprise architecture, system integration, software development, and project management within many organizations of different types and sizes.

Subject Categories

BISAC Subject Codes/Headings:
BUS042000
BUSINESS & ECONOMICS / Management Science
BUS087000
BUSINESS & ECONOMICS / Production & Operations Management
COM011000
COMPUTERS / Systems Architecture / General