1st Edition

From the Peaceable to the Barbaric Thorstein Veblen and the Charro Cowboy

By Beatriz Aldana Marquez Copyright 2019
144 Pages
by Routledge

144 Pages
by Routledge

144 Pages
by Routledge

This book applies Thorstein Veblen’s cultural theory to a qualitative study of the charro cowboy culture and community in Mexico. Drawing on Veblen’s arguments regarding cultural lag, the peaceable and the barbaric, predatory culture, vested interest, and pecuniary interest, it examines the comportment, clothing, mannerisms, and adherence to the norms that are unique to this subculture, while... Read more

1. Introduction 



2. The Influence of Business Principles 



3. The Modern Charro Cowboy Ambition and Fantasy 



4. The Ranking of Charro Cowboy Women 



5. Beautiful Women on Horses 



6. Conclusions



Biography

Beatriz Aldana Marquez is Assistant Professor in the Department of Sociology at Texas State University.