Fundraising and Institutional Advancement Theory, Practice, and New Paradigms
In this timely textbook, authors Drezner and Huehls take the interdisciplinary, complex nature of the study of philanthropy and fundraising and apply it to the field of higher education. Covering issues of increasing importance to institutions—including donor cultivation, growth of fundraising at community colleges and minority institutions, engagement of young alumni, volunteerism, and the competing roles of stakeholders—this book helps readers apply theory to the practice of advancement in post-secondary education.
- Coverage of historical and theoretical underpinnings and insights from related literature and research.
- Discussion of new donor populations including women, communities of color, the LGBTQ population, students, and young alumni.
- On-the-ground case studies bring theories into focus by creating a bridge to experience and action.
- Practical implications for the design of fundraising campaigns and strategies.
- Guiding questions that encourage students to think beyond the current literature and practice.
This textbook bridges research, theory, and practice to help higher education administrators and institutions effectively negotiate the fundraising terrain and advance their institution.
Series Editors’ Introduction
Chapter 1: Fundraising: Theories of Motivation for Giving
Chapter 2: Grounding Institutional Marketing in Theory
Chapter 3: Boards of Trustees and Philanthropy
Chapter 4: Leadership for Philanthropy
Chapter 5: Youth and Student Volunteerism and Philanthropy
Chapter 6: Social Identity and Philanthropy
Chapter 7: Conclusion: A Call to Advance the Field of Advancement Research
"Drezner and Huehls’s book is a welcome contribution to the field of higher education philanthropy. It provides a much-needed theoretical foundation to the topic yet also makes a practical contribution with the case studies and questions that conclude each chapter. I am recommending this book to all of my students and colleagues in institutional advancement. I hope that doctoral students of fundraising especially take note: Don’t write another word of your dissertation before reading this book."
--Kim Nehls, Executive Director, Association for the Study of Higher Education
"This pioneering work makes a tremendous contribution in bridging theory to practice in the field of institutional advancement. It is a book that we've needed for a long time, and will have an important place in preparing the next generation of scholars and practitioners in the field."
--David J. Weerts, Associate Professor of Higher Education and Faculty Director of the Jandris Center for Innovative Higher Education, University of Minnesota-Twin Cities