1st Edition

Gastronomic Tourism Experiences and Experiential Marketing

Edited By Saurabh Kumar Dixit, Girish Prayag Copyright 2023
    156 Pages
    by Routledge

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    This book examines and offers insights into original, transdisciplinary, conceptual, and methodological perspectives on gastronomic tourism experiences from both tourists and service providers’ perspectives.

    Gastronomic experiences for tourists can take many forms, including cooking classes, sustainable gastronomy, visiting farms, attending food festivals, and eating with locals in their home, among others. From an experiential marketing perspective, gastronomic tourist experiences provide an opportunity to further understand co-creation opportunities for chefs, destinations and other service providers. Service providers play a key role in packaging and promoting such experiences to differentiate destinations and build their reputation and destination image. The various chapters in this book cover a wide range of gastronomic experiences from different continents including Australia, Asia and Europe. The book also provides a review of current research themes on the topic, thus identifying areas where further research is needed.

    Gastronomic Tourism Experiences and Experiential Marketing is an essential read for both undergraduate and postgraduate students of Tourism, Hospitality, Management and Consumer Behaviour. This book will also be beneficial for industry practitioners and service providers who have an interest in understanding tourists who partake in gastronomic experiences. The chapters in this book were originally published as a special issue of Tourism Recreation Research.

    Introduction: Gastronomic tourism experiences and experiential marketing
    Saurabh Kumar Dixit and Girish Prayag

    1. Culinary destination consumer-based brand equity: exploring the influence of tourist gaze in relation to FoodPorn on social media
      Guljira Manimont, Steven Pike, Amanda Beatson and Sven Tuzovic
    2. Exploring gastronomic tourism experiences through online platforms: evidence from Thai local communities
      Uraiporn Kattiyapornpong, Morakot Ditta-Apichai and Chatchasorn Chuntamar
    3. The culinary creative process of Michelin Star chefs
      Arlindo Madeira, T. Palrão, A. S. Mendes and M. C. Ottenbacher
    4. Gastronomic experience (co)creation: evidence from Taiwan and Catalonia
      Min-Pei Lin, Estela Marine-Roig and Nayra Llonch-Molina
    5. Gastro-nostalgia: towards a higher order measurement scale based on two gastro festivals
      Santanu Mandal, Sangeetha Gunasekar, Saurabh Kumar Dixit and Payel Das
    6. From plate to place: the role of restaurant servicescapes in the development of tourists' place meanings in Brittany, France
      Sheila Matson-Barkat, Philippe Robert-Demontrond and Cele Otnes
    7. Blending tradition and modernity: gastronomic experiences in High Peruvian cuisine
      Sandra Cherro Osorio, Elspeth Frew, Clare Lade and Kim M. Williams
    8. Discovering gastronomic tourists’ profiles through artificial neural networks: analysis, opinions and attitudes
      Salvador Moral-Cuadra, Miguel Á. Solano-Sánchez, Antonio Menor-Campos and Tomás López-Guzmán


    Saurabh Kumar Dixit is Professor and founding Head of the Department of Tourism and Hotel Management, North-Eastern Hill University, Shillong (Meghalaya), India. His research interests include Consumer Behavior, Gastronomic Tourism, and Experiential Management and Marketing in hospitality and tourism contexts. He has fifteen books to his credit. He is an editorial board member, and guest editor of many international journals. His detailed profile can be seen at https://www.routledge.com/authors/i15903-saurabh-dixit

    Girish Prayag is Professor of Tourism Marketing at the University of Canterbury Business School, Christchurch, New Zealand. He is the co-author and co-editor of several books in tourism including, Sense of Place and Place Attachment in Tourism (2021). He has published extensively on a range of tourism and hospitality topics including, food tourism and tourist emotions. He is the editor of method and practice for the journal Current Issues in Tourism and Speciality Chief Editor for Frontiers in Sustainable Tourism.