No other generation in history has received as much coverage as the Millennial generation. Books, Google searches, blogs, and news articles are everywhere about them. Yet, Generation Z is comprised of our youth and young adults today and has received very little attention comparatively. Those in Generation Z are among our youngest consumers, students, colleagues, constituents, voters, and neighbors. Being able to better understand who they are and how they see the world can be helpful in effectively working with, teaching, supervising, and leading them.
Generation Z: A Century in the Making offers insight into nearly every aspect of the lives of those in Generation Z, including a focus on their career aspirations, religious beliefs and practices, entertainment and hobbies, social concerns, relationships with friends and family, health and wellness, money management, civic engagement, communication styles, political ideologies, technology use, and educational preferences.
Drawing from an unprecedented number of studies with higher education research institutions, market research firms such as Pew and Census, other generational researchers and industry leaders, this is the authoritative defining work on Generation Z that market researchers, consumer behaviour specialists, and employers sorely need – and it is a fascinating read for anyone interested in the sociology of generations.
"As a fellow Generation Z researcher, I can attest that Seemiller and Grace’s work is truly the most comprehensive and conclusive study of Generation Z to date. It is a must read for anyone who is parenting, educating, employing, marketing to or just plain interacting with this exciting, new generation." - Jeffrey Brauer, Professor of Social Sciences, Keystone College
"Seemiller and Grace have masterfully made meaning of complex research on Generation Z using numerous studies and fascinating examples. They characterize this diverse, throwback generation as open-minded, caring, and grounded in a sense of integrity and tenacity. This exceptional book presents a well-grounded profile of this generation and applies that knowledge to such contexts as education and work environment. This is a comprehensive, illuminating, “must read” for employers, educators, clergy, politicians, market researchers, and anyone who will engage this generation." - Susan R. Komives, Professor Emerita, University of Maryland.
"If you are part of Gen Z, if you work with someone in Gen Z, or if have a family member who is in Gen Z, you should get this book. You’ll be learning from the experts on the study of Gen Z – Dr. Corey Seemiller and Meghan Grace. This book is packed with interesting data, engaging research studies, and fascinating observations. You can read it cover to cover or because of its well-organized structure, you can treat it like a reference book. You will learn to understand Gen Z (and other generations) better, communicate better, and most important, connect better. My bottom line: If you’re a Boomer, Gen X’er, or Millennial, and you find yourself either curious about Gen Z, or you find that you are quick to criticize people in Gen Z, struggling to understand them, then READ THIS BOOK!" - Dr. Ryan M. Niemiec, author of Character Strengths Interventions and Mindfulness and Character Strengths; Education Director of the renown, global VIA Institute on Character.
"Corey Seemiller and Meghan Grace are without question the foremost experts on GenZ today. In Generation Z: A Century in the Making they have compiled the most comprehensive and insightful look at this world changing cohort and how they are already having a significant impact on work, culture, technology, politics and higher education among other areas. A must read for anyone trying to understand today's high school and college students - who they are, how they think and what drives them." - William Faust, Senior Partner and Chief Strategy Officer at Ologie
Authors; Preface; Introduction; Understanding generations; Chapter 1: Who came before Z?; Chapter 2: Reflection on a century; Chapter 3: Who is Generation Z?; Navigating the digital and physical world; Chapter 4: Technology; Chapter 5: Communication; Chapter 6: Entertainment; Chapter 7: Money; Relationships; Chapter 8: Family; Chapter 9: Friends and peers; Chapter 10: Romance; Mind, body, and spirit; Chapter 11: Physical well-being; Chapter 12: Mental health; Chapter 13: Risky behaviors; Chapter 14: Religion and spirituality; Life and career preparation; Chapter 15: Education; Chapter 16: Learning; Chapter 17: Career aspirations; Chapter 18: In the workplace; Making a difference; Chapter 19: Societal concerns; Chapter 20: Politics; Chapter 21: Civic engagement and social change; Chapter 22: The future and legacy of Generation Z; Additional resources; Afterword: The challenge of generational research (available online only)