196 Pages
by
Routledge
196 Pages
by
Routledge
200 Pages
by
Routledge
Also available as eBook on:
Getting Attention: Leading-Edge Lessons for Publicity and Marketing is a savvy and innovative guide to getting your message heard in today's dynamic and noisy markets. It's an insider's look at what works and what doesn't in the fast-paced, high-tech world of communications. You'll learn to leverage a spectrum of new and often free technologies, not only the Internet, to distinguish your product... Read more
Twentieth Century Tools and Techniques; The Internet; Effective Marketing on Web; Electronic Mail; Push Technology; Wireless Technology; Influencing the General Public; Approaching the News Media; Marketing and Publicity on a Shoestring; Mixing Technology with Tradition; What's next?; Free Stuff and Resources; Appendix
Biography
Susan Y. Kohl
An informative guide to stimulate exciting, new marketing strategies.
Arts Business Magazine - 9th April 2001
