Gidget : Origins of a Teen Girl Transmedia Franchise book cover
1st Edition

Origins of a Teen Girl Transmedia Franchise

  • Available for pre-order. Item will ship after November 23, 2020
ISBN 9781138737402
November 23, 2020 Forthcoming by Routledge
160 Pages - 16 B/W Illustrations

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Book Description

Gidget: Origins of a Teen Girl Transmedia Franchise examines the multiplicity of books, films, TV shows, and merchandise that make up the transmedia Gidget universe from the late 1950s to the 1980s.

The book examines the Gidget phenomenon as an early and unique teen girl franchise that expands understanding of both teen girlhood and transmedia storytelling. It locates the film as existing at the historical intersection of numerous discourses and events, including the emergence of surf culture and surf films; the rise of California as signifier of modernity and as the epicentre of American white middle class teen culture; the annexation of Hawaii; the invention of Barbie; and Hollywood’s reluctant acceptance of teen culture and teen audiences. Each chapter places the Gidget text in context, looking at production and reception circumstances and intertexts such as the novels of Françoise Sagan, theTammy series, La Dolce Vita, and The Patty Duke Show, to better understand Gidget’s meaning at different points in time.

This book explores many aspects of Gidget, providing an invaluable insight into this iconic franchise for students and researchers in film studies, feminist media studies, and youth culture.    

Table of Contents

Introduction. An Array of Gidgets: The Transmedia Phenomenon Gidget

1. Gidget: The Little Girl with Big Ideas: An Intertextual Origina      

2. Becoming Single: Gidget Betwixt and Between

3. Gidget Goes All Over the Place, But Always Back to Moondoggie

4. Gidget Gets Small: Containing Gidget on the Small Screen

Conclusion. Gidget Shoots the Curl


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Pamela Robertson Wojcik is Professor in the Department of Film, TV and Theatre at the University of Notre Dame and Past President of the Society for Cinema and Media Studies. She is a Guggenheim Fellow, writing about mobility and placelessness in American cinema.