1st Edition

Gifts, Romance, and Consumer Culture

282 Pages

by Routledge

282 Pages

by Routledge

282 Pages

by Routledge

Also available as eBook on:

Taylor & Francis eBooks
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Description

How do people communicate their romantic feelings? Gift giving is one way. Giving and receiving of gifts is a characteristic of intimate relationships. Gifts are a message, a form of communication with a tangible material object, about love, affection, or concern for the recipient. The "romantic gift" evokes a multitude of intertwined meanings: passion, intimacy, affection, persuasion, care,... Read more

List of Tables and Figures

Foreword

Preface

Part I Overview

1. Romantic Gift Giving and Consumer Culture: An Introduction Yuko Minowa and Russell W. Belk

PART II Romantic Gift Giving: The Nature of Love

2. Are We a Match? Perfect Gifts, Romantic Love, and Living Organ Donation Tonya Williams Bradford

3. Romantic Gift Giving of Mature Consumers: A Storgic Love Paradigm Yuko Minowa and Russell W. Belk

4. Surprise in Romantic Self Gifts Aditya Gupta and James Gentry

PART III Romantic Gift Giving: Exchange and Reciprocity

5. Practicing Masculinity and Reciprocation through Gendered Gift Giving: White Day in Japan Yuko Minowa, Russell W. Belk, and Takeshi Matsui

6. The Lover and the Saviour: Gift Giving within Mother-Daughter Dyads Chihling Liu, Xin Zhao, and Margaret Hogg

7. Crunch My Heart! It Falls for You: Re-theorizing Chocolate Gift Giving as Carnal-Singularity across Language Context Marjaana Mäkelä, Shona Bettany, and Lorna Stevens

PART IV Romantic Gift Giving: Unselfishness and Self-Interest

8. Giving Credit to the Poor: Romanticizing Money, Capital and Credit Domen Bajde

9. Why do I Self-gift? Self-Gifts as Romantic Gifts to Cope with Struggles Saori Kanno and Satoko Suzuki

PART V Conclusion

10. Four Poems on Gifts John F. Sherry, Jr.

References

Index