Global Sport Business: Managing Resources and Opportunities, 1st Edition (Hardback) book cover

Global Sport Business

Managing Resources and Opportunities, 1st Edition

Edited by Brenda G. Pitts, James J. Zhang


316 pages | 29 B/W Illus.

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Hardback: 9780367132880
pub: 2019-03-20
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pub: 2019-03-04
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In the global sport business industry, growth, and development within and across various sport businesses are essential for competitive advantage. This fascinating collection of chapters examines how the development and management of resources and opportunities in sport business is vital to success.

Commissioned by the World Association for Sport Management (WASM) and featuring global perspectives from leading international scholars and original research data drawn from both qualitative and quantitative inquiry, the book presents cases as diverse as customer demand in the NBA, sport and physical activity human resources in Spain and stakeholder relationships in Chinese football. Presented in three parts (global perspectives, managing resources, and managing opportunities), Global Sport Business examines key research and practical issues in sport business management and marketing studies in both global and local contexts.

This is an important read for professors, scholars, and students in sport business management, a useful resource for sport business management professionals and practitioners, and illuminating reading for anyone with an interest in sport management.

Table of Contents

Part I: Global Perspectives

1. Managing Resources and Opportunities in Globalized Sport Business

Lauren M. Johnson, James J. Zhang and Brenda G. Pitts

Part II: Managing Resources

2. Role of State Funding in Participation of Croatian Athletes at Major Sports Events

Sanela Škorić and Evica Obadić

3. Developing a Demand Model to Estimate Attendance at an Individual NBA Game from Related-Game Attributes

Kenneth K. Chen, James J. Zhang, Brenda G. Pitts, Thomas A. Baker and Kevin K. Byon

4. Sport and Physical Activity Human Resources in Spain: A Managerial Perspective

Antonio Campos-Izquierdo

5. Relationships between Standard Sports Facilities and Elite Sport Development in Taekwondo

W. H. Kwan and Harmania H. M. Lo

6. Public Relations Network, Absorptive Capacity and Achievement Level of Traditional Soccer Schools

Bing Liu, Chun-hua Dong, Ting-ting Xiao and Wen-hao Winston Chou

7. Soccer Feasibility Study: Assessment, Value, and Demand - A Traditional Approach

Brian H. Yim, Mark Lyberger and Andy Gerow

8. A Resource-Based View of Bayi Fubang Rockets

Tyreal Yizhou Qian and James J. Zhang

Part III: Managing Opportunities

9. Managing the Business of Soccer: A Conceptual Framework

Sten Söderman and James Santomier

10. A Symbiosis Analysis of Stakeholder Relationships in the Chinese Professional Football League

Tao Yang, Cuixia Yi, Kun Zhang Kun, Luxiang Cui and Tyreal Yizhou Qian

11. Customer Loyalty in Fitness Centers: Differences Among Baby Boomers and Generations X, Y, and Z

Jerónimo García-Fernández, Pablo Gálvez-Ruiz, Antonio Jesús Sánchez-Olive and Moisés Grimaldi-Puyana

12. Analyzing the Marketing Situation of the Chinese Table Tennis Super League

Mandy Y. Zhang, Brenda G. Pittsand James J. Zhang

13. Examining the Limits and Opportunities of Innovations in Sport Management Practice

Jana Nová

14. Conceptual Distinctions in General and Local Sponsorship Objectives: A Qualitative Inquiry

Gregg Rich, Jori N. Hall and Billy J. Hawkins

15. ISO 20121 & U-Theory: A New Way to Manage Sporting Events

Cristiana Buscarini and Sara Franzini Gabrielli

About the Editors

Brenda G. Pitts is Professor of Sport Management and Director of the Sport Business Research Laboratory at Georgia State University, USA.

James J. Zhang is Professor of Sport Management and Director of the International Center for Sport Management (ICSM) at the University of Georgia, USA.

About the Series

World Association for Sport Management Series

The World Association for Sport Management (WASM) was founded to facilitate sport management research, teaching and learning excellence, and professional practice, across every continent. The WASM book series is designed to support those aims by presenting current research and scholarship, from well-established and emerging scholars and practitioners, on sport management theory, policy and practice. Books in the series will explore contemporary issues and key challenges in sport management, and identify important new directions for research and professional practice. Above all, the series aims to encourage and highlight the development of international perspectives, international partnerships, and international best practice in sport management, recognizing the globalised nature of the contemporary sport industry.

Learn more…

Subject Categories

BISAC Subject Codes/Headings:
SPORTS & RECREATION / Business Aspects