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World Association for Sport Management Series


About the Series

The World Association for Sport Management (WASM) was founded to facilitate sport management research, teaching and learning excellence, and professional practice, across every continent. The WASM book series is designed to support those aims by presenting current research and scholarship, from well-established and emerging scholars and practitioners, on sport management theory, policy and practice. Books in the series will explore contemporary issues and key challenges in sport management, and identify important new directions for research and professional practice. Above all, the series aims to encourage and highlight the development of international perspectives, international partnerships, and international best practice in sport management, recognizing the globalised nature of the contemporary sport industry.

7 Series Titles

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International Sport Business Management Issues and New Ideas

International Sport Business Management: Issues and New Ideas

1st Edition

Edited By James J. Zhang, Brenda G. Pitts, Lauren M. Johnson
April 13, 2021

This book showcases new research in sport business management around the world, offering a platform for the international exchange of ideas, best practices, and scientific inquiries in a globalized sport economy. Featuring work from leading sport management scholars from around the world – ...

Sport Business in the United States Contemporary Perspectives

Sport Business in the United States: Contemporary Perspectives

1st Edition

Edited By Brenda G. Pitts, James J. Zhang
October 12, 2020

Sport is big business in the USA. From collegiate sport through to the professional leagues, the sport industry generates huge revenues, employs thousands of people and engages millions of fans and consumers. This book offers an evidence-based snapshot of the contemporary sport industry in the USA....

The Global Football Industry Marketing Perspectives

The Global Football Industry: Marketing Perspectives

1st Edition

Edited By James J. Zhang, Brenda G. Pitts
November 28, 2019

In recent years, football’s status as "the world’s sport" has shown little sign of waning. From increasing participation at grassroots levels and to the highly lucrative media rights deals secured by the top elite clubs, the game appears to be thriving as it continues to excite and enthral billions...

Globalized Sport Management in Diverse Cultural Contexts

Globalized Sport Management in Diverse Cultural Contexts

1st Edition

Edited By James J. Zhang, Brenda G. Pitts
April 09, 2019

Cross-cultural management is an important facet of the globalized sport industry. Sport managers must be skilled at working with individuals from diverse cultures and aware of the key issues affecting sport on a global level. This book brings together cutting-edge research from leading sport ...

Global Sport Business Managing Resources and Opportunities

Global Sport Business: Managing Resources and Opportunities

1st Edition

Edited By Brenda G. Pitts, James J. Zhang
March 20, 2019

In the global sport business industry, growth, and development within and across various sport businesses are essential for competitive advantage. This fascinating collection of chapters examines how the development and management of resources and opportunities in sport business is vital to ...

Contemporary Sport Marketing Global perspectives

Contemporary Sport Marketing: Global perspectives

1st Edition

Edited By James J. Zhang, Brenda G. Pitts
September 27, 2018

The international nature of the sport industry requires a global approach to sport marketing practices. Organisations need to develop a good understanding of the laws, regulations, values and norms of the countries and cultures in which they operate. This book brings together world-leading sport ...

Global Sport Management Contemporary issues and inquiries

Global Sport Management: Contemporary issues and inquiries

1st Edition

Edited By Brenda G. Pitts, James J. Zhang
June 08, 2018

The international nature of the sport industry presents many management challenges and opportunities for sport organisations. This book brings together cutting-edge research from leading sport management scholars around the world, surveying a wide range of topics and issues facing the sport ...

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