1st Edition
Sport Business in the United States Contemporary Perspectives
1 Management and Marketing of Sports in the U.S.: An Introduction
Don Lee, Demetrius Pearson, Michael Cottingham, Myungwoo Lee, Ho Yeol Yu, Brenda G. Pitts and James J. Zhang
2 The Governance of Sports in the USA
Spencer Harris and Scott Jedlicka
3 Development of Youth Sport: A Historical Perspective
John Coles and Emily Wright
4 Youth and High School Sports in the United States: Structural and Gender Perspectives
Cassandra J. Coble and Hope Grame-Zeller
5 Marketing Practices in National Junior College Athletic Association Men’s Basketball Programs
Tiffany Y. Barney, Janette R. Hill, Robert C. Lynall and James J. Zhang
6 Critical Leadership in the Management and Marketing University Athletics
David A. Paitson, Ryan K. Zapalac and James J. Zhang
7 Generational Market Segmentation of Millennial Sport Fans: Use of Generational Cohort Approach
Brian H. Yim, Kevin K. Byon, Thomas A. Baker and James J. Zhang
8 Better Understanding Hockey Fans: A Review of Sport Fan Consumption Literature
Brandon Mastromartino
9 Consumer Behavior of Women’s Sports
Lauren M. Johnson, Demetrius W. Pearson, Ryan K. Zapalac and James J. Zhang
10 BIRFing and CORSing of Sport Fans: A Case Analysis
Don Lee, David Walsh, Lee-Seob Maeng and Myungwoo Lee
11 Internships, Practicum, and Professional Marketability
Sara Gershon, Brandon Mastromartino and James J. Zhang
12 Differentiation of Service Quality in the Health-Fitness Setting: A Segmentation Analysis
Eddie T. C. Lam and James J. Zhang
Biography
Brenda G. Pitts is Professor of Sport Management and Director of the Sport Business Research Laboratory at Georgia State University, USA.
James J. Zhang is Professor of Sport Management and Director of the International Center for Sport Management (ICSM) at the University of Georgia, USA.
