Global Sport Management: Contemporary issues and inquiries, 1st Edition (Hardback) book cover

Global Sport Management

Contemporary issues and inquiries, 1st Edition

Edited by Brenda G. Pitts, James J. Zhang


292 pages | 74 B/W Illus.

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The international nature of the sport industry presents many management challenges and opportunities for sport organisations. This book brings together cutting-edge research from leading sport management scholars around the world, surveying a wide range of topics and issues facing the sport industry today. It represents an essential platform for the international exchange of ideas, best practice and research in sport management studies.

The globalisation of the sport industry has brought increased complexity to organisations’ operations in terms of regulation, competition and multiculturalism. Drawing on a wealth of original research from fifteen countries, this book addresses a variety of global, regional, national and community issues that are central to successful sport management. Combining both qualitative and quantitative studies, it explores key themes, such as managing resources and organisational change, marketing and promotion, law and regulation, sport-for-development and research protocols.

Global Sport Management Studies: Contemporary issues and inquiriesis essential reading for all students and scholars of sport management, sport business and sport marketing, as well as for any professional working in the sport and leisure industries.

Table of Contents

Part I: Global Perspectives

1. Introduction: The WASM Foundation stone

[Brenda G. Pitts and James J. Zhang]

2. Internationalized Sport Management Education: Bridging the gaps

[Robert Baker, Karen Danylchuk, Andy Gillentine, Paul Jonson, Brenda Pitts, James J. Zhang]

3. The Role of Globalization, Partnerships and Technology in Enhancing Sports Excellence in Africa

[Peter Wanderi, Constance Nsibambi, Andanje Mwisukha, Paschal Soita, Kihumbu Thairu]

Part II: Sport and Development

4. Public’s Perceptions on the Dark Side of Elite Sports and its Influence on the Willingness to Support Elite Sports

[Kirstin Hallmann, Christoph Breuer, Michael Ilgner, Thomas Giel]

5. The Effective Factors in the Establishment of Small and Medium-sized Sport Enterprises

[Seyed Morteza Azimzadeh and Brenda Pitts]

6. Enhancing Corporate Business Relationship through Hosting a Running Race Event

[Jinyu Shu and James Zhang]

7. Residents’ Perceived Impact of China’s 12th National Games on Sport Participation

[Tyreal Yizhou Qian, Qingzao Liu, James Zhang]

8. High Performance Sport Policies and Climate in Different Brazilian Governmental Levels

[Flavia Bastos, M. Bohme, V. Debosscher]

Part III: Resource Management

9. Why Do Women choose to Work in the Management of Professional Baseball?

[Maki Itoh and Mary Hums]

10. Volunteer Identification and Perceived Fit Associated with Volunteer Experience and Behaviors

[Jaeyeon Hwang, Yongsang Yoo, James Zhang]

11. Students’ Perceptions of Forced Crowdsourcing as Social Change

[Mark Vermillion and Jordan Bass]

12: Impact of Volunteer Motivation on Behavioral Commitment to Media Center Volunteerism during the London Olympic Games

[Minhong Kim, N. David Pifer, May Kim, Steven Kim, Brenda Pitts, James Zhang]

IV: Learning and Inquiry

13. From Federal Baseball to American Needle: An empirical examination of the treatment of professional sport leagues under antitrust law

[Cyntrice Thomas, Thomas Baker, Kevin Byon, Tyreal Qian, James Zhang]

14. Introducing Imre Lakatos' Research Programs in Sport Management

[Jana Nova]

15. Knowledge of Doping: How athletes learn about doping rules and practices

[Stephen Moston, Terry Engelberg, Brendan Hutchinson]

16. The Sports Labor Market: An empirical comparison between Belgium and Germany

[Marijke Taks and Manfred Schubert]

About the Editors

Brenda G. Pitts is Professor of Sport Management and Director of the Sport Business Research Laboratory at Georgia State University, in Atlanta, Georgia, USA.

James J. Zhang is Professor and Director of the International Center for Sport Management (ICSM) at the University of Georgia, in Athens, Georgia, USA.

About the Series

World Association for Sport Management Series

The World Association for Sport Management (WASM) was founded to facilitate sport management research, teaching and learning excellence, and professional practice, across every continent. The WASM book series is designed to support those aims by presenting current research and scholarship, from well-established and emerging scholars and practitioners, on sport management theory, policy and practice. Books in the series will explore contemporary issues and key challenges in sport management, and identify important new directions for research and professional practice. Above all, the series aims to encourage and highlight the development of international perspectives, international partnerships, and international best practice in sport management, recognizing the globalised nature of the contemporary sport industry.

Learn more…

Subject Categories

BISAC Subject Codes/Headings:
SPORTS & RECREATION / Business Aspects