Global firms must operate in turbulent conditions, facing relentless pressure to be efficient, whilst also accommodating local factors and ways of thinking. This book offers an insight into how an adaptive multinational enterprise can achieve a sustainable competitive advantage in an uncertain environment.
Drawing on ground-breaking research into adaptive strategy, this book introduces compelling tools to help design responsive strategic organizations by cultivating global strategic democracy. Written by two leading scholars, this book provides models to inform strategic decisions through the aggregation of frontline information.
With a wealth of illustrative case examples supplementing unique research, this text is essential reading for students of strategic management and provides illuminating insights for the reflective practitioner.
'Andersen & Hallin offer a state-of-the-art and in-depth investigation of MNE global strategic responsiveness. This is a cutting edge book and must read for strategists operating in today’s globalized world.' - George O. White III, Old Dominion University, USA
1. Effective multinational responses combining intended and emergent actions 2. The dual pressures for integration and responsiveness 3. Organizing to deal with a dynamic global context 4. Using frontline stakeholders to sense the environment 5. Balancing a corporate mandate with local responses 6. Integrating local exploratory responses 7. Interactive leadership to harness local engagement 8. Democratizing the multinational corporation
What is strategy and does it matter? This series provides a range of concise, practical books that demonstrate the multitude of ways in which strategy matters in contemporary organizations.
Taking in cross-disciplinary approaches, the series will include books covering all of the hot topics relevant in planning and executing world class strategies. Each book in the series will provide a unique resource to understand a key contemporary issue facing the business world, whilst the series as a whole will provide a library for reflective practitioners and postgraduate students at MBA and Masters levels.