While there is substantial research surrounding manufacturing and design-related product hazards, little has been written about supply chain product hazards and how they impact supply chain quality management. Filling this need, Global Supply Chain Quality Management: Product Recalls and Their Impact draws together key insights and research findings from a global research project on product safety and recalls.
The book presents detailed case studies of six extended global supply chains within three industries: toys, food, and pharmaceuticals. These case studies cover U.S. companies with supply chains that extend into China and provide the perspectives of both U.S. and Chinese executives. It includes coverage of several highly publicized product recalls, including Ford Pinto, Extra Strength Tylenol, melamine-tainted milk, Mattel, and Toyota.
Presenting detailed examples of both poor and best practices, the text supplies firsthand accounts from key players in well-known product recalls. It outlines an event study methodology that can help readers determine the true financial impact of a product recall announcement. It also describes how to conduct controlled experiments to determine the effect of various recall strategies on consumers.
The book describes how alternative product recall strategies can influence consumers' perception of your organization's corporate social legitimacy as well as their future purchasing behaviors. Although the text focuses on product quality within the supply chain, it also sheds light on other sources of product hazards—sharing a wide-ranging perspectives and current methodologies.
Introduction; Barbara B. Flynn and Xiande Zhao
Importance of Product Recalls; John Z. Ni, Yina Li, and Barbara B. Flynn
Consumer Protection in Developing Countries; TingTing Zhao and Barbara B. Flynn
Quality Risk in Global Supply Networks; Kim Hua Tan, Ying Kei Tse, and Jie Chen
Dark Side of Product Safety
Chinese Toy Recalls; Dongming Ye, Stephen Ng, Thomas Kwan-Ho Yeung, and Barbara B. Flynn
Chinese Milk Powder Crisis; Xiande Zhao, Yina Li, Barbara B. Flynn, and Stephen Ng
Ford Pinto Recall; Dennis A. Gioia
Conceptualization of Supply Chain Quality Management; Haiju Hu, Barbara B. Flynn, and Xiande Zhao
Bright Side of Product Safety: Exemplar Cases
Dongfeng-Peugeot-Citroen Automobile Co. Ltd; Xueyuan Liu
Changan Ford Mazda Automobile Co., Ltd; Yong Long and Junfeng Li
Bright Dairy; TingTing Zhao and Xiucheng Fan
CHIC Group Global Co., Ltd; Li Luo, Xiande Zhao, and Barbara B. Flynn
Financial Perspective on Product Recalls
Impact of Product Recall Announcements on Shareholder Wealth in China; Xiande Zhao, Yina Li, Barbara B. Flynn, and Stephen Ng
Impact of Toy Product Recalls on Shareholder Wealth in the United States; John Z. Ni, Barbara B. Flynn, and F. Robert Jacobs
Impact of Recalls on Retailer Shareholder Wealth in the United States; John Z. Ni, F. Robert Jacobs, and Barbara B. Flynn
Consumer Perspective on Product Recalls
Effectiveness of Recall Strategies on Customer Perceptions; Haiju Hu, Xiande Zhao, and Barbara B. Flynn
Customer Perceptions of a Product Recall: The Role of Panic; Jiangang Du
Supply Chain Quality Management and Performance
Relationship between Supply Chain Quality Integration and Performance; Baofeng Huo, Xiande Zhao, and Fujun Lai
Effect of Supply Chain Integration on Product Quality and Innovation; Bochao Zhuang, Xiande Zhao, and Stephen Ng
Effect of Supply Chain Quality Management on Performance; Haiju Hu and Barbara B. Flynn
Concluding Thoughts; Barbara B. Flynn and Xiande Zhao