1st Edition

Global and Local Trends in Media Innovation and Entrepreneurship

Edited By Pallavi Mishra, Manju Kaushik Copyright 2026
214 Pages 8 B/W Illustrations
by Routledge

214 Pages 8 B/W Illustrations
by Routledge

Global and Local Trends in Media Innovation and Entrepreneurship explores the cutting-edge technologies and entrepreneurial shifts transforming how media is created, distributed, and consumed worldwide. The book offers readers a clear understanding of how emerging technologies—such as VR, AR, AI, the metaverse, and OTT platforms—are disrupting traditional media practices. Through real-world... Read more

1. Applications of AI Reshaping Media Industry: With Special Reference to Public Relations, Tanushri Mukherjee & Amit Verma; 2. Trends of Immersive Technology: Redefining Media and Entertainment, Manoj Kumar, Parul Mishra, Jaipal; 3. Emerging Hegemony of Over-the-top Business in India, Sachin Bansal, Parul Mishra; 4. The Future of Journalism with Metaverse: Exploring Potential Legal Issues and Policy Considerations, Pallavi Mishra, Priti Bala Sharma, Sambhram Pattanayak; 5. New Media and Technology, Monika Sharma, Abhineet Saxena, Manju Kaushik, Avinash Goswami; 6. Open AI and Content Innovation, Tanu Dang; 7. OTT Platforms: A Framework of Streaming Media, Monika Gwalani, Anupriya Naruka, Chirmi Acharya, Tannu Choudhary, Neharshi Srivastava; 8. Social Networking Sites & Online Social Gaming, Apoorva Mahiwal, Saad Ullah Khan, Sadaf Khan; 9. The Role of AI in Video Technologies, Valarmathi Subramaniam; 10. Intersectional Realities: LGBTQIA+ and Minorities in OTT Media, Somali Chakraborty

Biography

Pallavi Mishra is an Associate Professor at the Amity School of Communication, Amity University Rajasthan, Jaipur. With over a decade of experience in academia and media, she specializes in media innovation, entrepreneurship, and immersive storytelling technologies.

Manju Kaushik is a Professor at Amity Institute of Information Technology (AIIT), Deputy Director of the Amity Innovation Incubator Centre, and President of the Institution’s Innovation Council at Amity University Rajasthan.